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Ronn Torossian heads a top 25 US public relations firm, and offers insights and ideas on successful public relations news, strategies, and goals.. Entrepreneur Ronn Torossian blogs on news, and on life as CEO of 5WPR, a dynamic public relations agency.

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped. If you...
While social media is one of the powerful PR tools in the digital world, it's also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn't just about delivering exceptional...
From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show.  At the time,...
The speculation has been running like an undercurrent to the entire NFL season: would Super Bowl-winning coach John Gruden return to the sideline for the 2018 season? There’s no doubt Gruden is the most desirable “not currently coaching” coach...
Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. "Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time,...
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options...
Portland law enforcement officials have cleared former Vice President Al Gore in the sex assault case filed by a massage therapist. Owning a crisis PR agency, I’d like to share my views on what’s next for Gore? An acquittal in...
Ride-sharing brand, Uber, appears resigned to continue to lose money in its home market, the United States. The losses have less to do with the string of PR crises that have plagued the company over the past few years,...
  Social media connects in a way nothing else before ever has. It takes the basic tools of the internet and creates a communal immediacy to a headline or an allegation with an alacrity that belies anything else in the...
The question is asked at the beginning of every NBA season in recent years: Will the Cleveland Cavaliers, the undeniable Beast of the East, ever have enough to get past the best in the West? It’s clear that LeBron...

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