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Ronn Torossian heads a top 25 US public relations firm, and offers insights and ideas on successful public relations news, strategies, and goals.. Entrepreneur Ronn Torossian blogs on news, and on life as CEO of 5WPR, a dynamic public relations agency.

Am very proud that our client, APRA International (A division of Preferred Fragrance),was presented with the 2010 WWD Beauty Biz Award for “Best Executed Launch Strategy” in the Mass Fragrance category for the company’s fragrance by Platinum Recording Artist...
Pasta maker’s inept PR only makes it worse Ronn Torossian for RonnTorossian.com on Oct 8th, 1:07pm Recently a world-renowned pasta company – who shall remain nameless, just in case they eventually fix this – decided to draw a line in the...
1.  I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0 I believe while we will see...
Businesses are accustomed to regular employee horror stories, yet CEOs worldwide must be terrified by the recent response to JetBlue flight attendant Steven Slater’s choice of how and when to resign. Many have come to his defense, stating, “It’s...
Just as ranking the top players on the field is no easy gig, ranking the top five players in the 2012 NFL Draft for marketing isn’t any easier. There are a lot of variables involved. Which city will the player...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...
From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show.  At the time,...
We work extensively as a crisis PR agency, and sometimes we need to be aggressive, and hard-hitting.   This just released press-release is a “WOW” classic. From Laura Nelson, Sr. VP Corporate Communications, Current TV Current terminated Keith Olbermann last Thursday for...
  Social media connects in a way nothing else before ever has. It takes the basic tools of the internet and creates a communal immediacy to a headline or an allegation with an alacrity that belies anything else in the...
Who is Greg Smith, and why do we care? He was an employee who quit Goldman Sachs in a public way and posted it in a New York Times op-ed. The better question is why should we care? After...

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