hotel pr

Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun. In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game.

Of course, planning the right campaign is often easier than said than done. Here are just some of the things that international hotel brands need to think about when they’re planning their PR campaigns.

Planning is Crucial

Hotels are highly seasonal organizations. They need a plan to make sure that they’re getting a constant stream of visitors both in the active months throughout the summer, and in the quieter months of winter too. The best international hotel PR campaigns are generally based on 12-month calendars, where PR agents and marketing groups can work together to carefully plan everything from promotions to event opportunities.

The more planning a hotel business does, the better off they’ll be when it comes to keeping their PR and promotional strategies in check.

Tap into Consumer Passion Points

According to information from “Think with Google” most travelers go to the web when they’re in the early stages of the travel process. Customers of the international hotel industry like to explore their hotel options when they’re still trying to decide where they want to visit and what they want to do when they get there. Tapping into consumer passion points with images and content marketing can be a great way to generate attention.

Content marketing combined with a PR strategy can capture customer attention during the early stages of the buyer funnel, with articles about top things to see in a certain town, or guides covering information about upcoming events.

Maintain a Good Relationship with the Media

When it comes to PR, the media is either a hotel company’s biggest ally, or their most significant headache. The good news is that there are things organizations can do to improve their relationships with media outlets. For instance, doing research in advance to make sure that a hotel company sends the right information and press releases to the right companies is a great way to stay on the group’s good side. Additionally, exclusive interviews and insights can also be a highly enticing concept for those who want to cover the hotel industry around vacation season.

If hotels can tie their press releases and updates to causes that people in the community care about by hosting charitable events and fundraisers too, this can make them even more appealing to a wider range of media outlets.

Include Social Components

Finally, it’s difficult to have a PR strategy today without paying at least some attention to the concept of social media. Everyone is active on social today, and if a hotel doesn’t already know what people are saying about it on social media, they could be losing control of their reputation already.

Social media marketing strategies combined with PR solutions can also give hotels a better way to serve their customers by helping them to answer questions quickly and develop loyalty among some of their repeat customers.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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