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According to Ronn Torossian, CEO of 5WPR, there are several public relations strategies that can play a dominant role if businesses want to attain greater success. Some of these have already played huge parts, but there are others that need to be focused on even more.

#1 – Keep it simple, keep it clean

With so many places to roam around on the internet, some users may feel overwhelmed by the massive amount of information available. They do not want to wade through extraneous information. They only want to know what is important, and relevant to them, and they want it fast. Therefore, there needs to be a shift from writing en masse, to writing in concise, and useful form. The most successful content will be able to be reviewed, and absorbed in the least amount of time. Campaign messages that are toned down, informative, and catchy are the latest tools that are proven winners.

#2 – Make your content and websites mobile friendly

The number of people using smartphones grows everyday. Because of this, there is an increased need of making sure that everyone’s favorite websites are mobile adaptable. If your content is not mobile friendly, people who don’t own a laptop, or desktop, may not be able to interact with your site in the way you want them to, losing them to a site that does. Because smartphones, and tablets use touch surfaces, websites need to be optimized for this interaction, or offer a mobile site that is.

#3 – Targeting potential customers, again and again

Shockingly, a very small percentage of customers, somewhere around 2%, buy services, or products on their first visit. The remaining 98% are fair game for competitors, until they click, “Buy”.  Making sure that people are reminded continuously about the services, or products they found online, through consistent ad placement, is one subtle way to get them to become customers, rather than potential customers.  Seeing the brand, or products plastered on just about every other page, establishes an image that the brand is trusted, and ubiquitous.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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