memorial day marketing

Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remembering the sacrifice that members of the military make is not only a noble course of action, but also one that can make money for a business through increased brand awareness. While a company should never lose sight of members of the armed services, they can do so while making money in the process and developing improved brand recognition.

One example of how brands improve brand recognition on Memorial Day is through sponsoring a Memorial Day parade. These parades are often televised and reported on and the brand recognition and goodwill that is obtained by doing so often goes a long way towards improving brand recognition. If a business is smaller in size, then a large Memorial Day parade may be beyond the reach of the business. Instead, search for local parades or events in the community that you sell in as a way of building up goodwill in the local community and sponsoring a worthwhile event.

Beyond parades, a business may wish to sponsor a veteran centered charity or organization as a way of supporting members of the armed forces. This is best done not during Memorial Day weekend but rather at some other part of the year. Then, once Memorial Day weekend approaches, having an article written on the work that your business does with these groups will often lead to additional brand recognition. Local and national news organizations often look to publish these articles during Memorial Day weekend which can further the positive goodwill that your organization can obtain during the weekend.

Another option is for your business to host an event for veterans during the weekend. An option is a Memorial Day barbecue in a public setting that provides free foods and souvenirs to veterans, and coupons and other information regarding your business. If the cost of hosting an event is beyond the scale of your business, a booth at a parade or preexisting event will often be a way of promoting the armed forces and your business at the same time.

Memorial Day weekend is a time to remember the armed forces and the sacrifices they make towards defending the country, but it is also a time of opportunity for a business. By promoting the armed forces using the methods mentioned above, a company can gain positive goodwill and help to expand their brand recognition.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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