Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider.
There are so many factors that need to be considered for success, but timing is one of the most important. When it comes to timing some of the things to consider include the … READ MORE »
There are several types of bloggers—those who do it to keep their families up-to-date and post photos of their children, those who blog because they have a particular interest in a subject or hobby and bloggers who deeply love a topic that they have become experts in that niche and have developed a significant following. As a result, certain leverage bloggers to test their product or service and share their thoughts with their followers. The blogger may be compensated, get the product or service … READ MORE »
In a world flooded with ads and social chatter, brands often face great difficulty in finding their authenticity amidst the noise. Companies like Pepsi and Apple have spent millions in advertising dollars to create an authentic voice and recognizable brand for themselves. And that may be one way to go about it but spending millions of advertising dollars isn’t feasible for everyone.
Finding a brand voice starts with defining what the brand is and is not. And to clarify, companies can sometimes be composed … READ MORE »
A security breach is one of the most dreaded forms of attack against any modern day company. Security breaches not only put the brand and its employees at risk, but also the customers and clients, which the company serves.
This affects the brand’s reputation and its ability to inspire trust. While more people know how easy it is to be victimized bu hackers, how a company handles the situation after the fact speaks volumes.
Prevention is Better than Cure
The best way to … READ MORE »
The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience.
Cision recently responded to these changes and the growing demand from PR specialists by overhauling its dashboard. The new design makes it easier for newcomers and veterans alike to get results.
More Focus on Tracking … READ MORE »
In a digital age, maintaining proper media relations is a make or break proposition. If you do not have a knack of reaching the public with just the right message, conveyed in just the right manner, you could be turning your back on millions of dollars in revenue, as well as countless opportunities for growth and public branding.
While public relations is an ongoing entity unlikely to cease to exist, it’s important to realize that the days of controlling your public image and … READ MORE »
Running a business does not have to be rocket surgery. With all the self-help books out there – all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get lost in this very simple fact: it’s really not that complicated.
Sure, it can be “hard” or “expensive” or “stressful” … but it’s not that difficult. Because, when it comes down to brass tacks, there is really only one thing … READ MORE »
Hey manager! Stop complaining about your team. Start motivating them to become the people and the creative, productive force you need them to be.
Nothing is more frustrating for a manager than a team that just can’t get it done. They come close, but you never seem to get a win … or you never finish anything without a series of unnecessary complications or sidebars. Stop all that. While you may need some new people, it’s also possible you just aren’t doing enough to … READ MORE »
Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence. Then, last week, it was revealed that Fogle was being charged with child porn as well as sex with minors and soliciting sex with minors. While reports vary, the stories are legion. Bottom line for every lede: Fogle is a monster who needs … READ MORE »
Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value of lean management, then the shift to it begins to happen. Now, how can you get that ball rolling?
Lean management allows people to do what they do best and most love to do. So one of the first steps you need to … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.