Ronn Torossian Video Library: PR and Crisis Interviews

The Ronn Torossian video library lists 25 videos from the 5WPR YouTube channel in which Ronn Torossian, founder and chairman of 5W AI Communications, discusses crisis PR, media relations, branding, his book For Immediate Release and AI visibility. Each entry has a one sentence summary, and his television segments are on a separate page.

Last updated: October 26, 2026

Which videos are from Harvard Business School?

Four videos come from Ronn Torossian's March 12, 2019 session at Harvard Business School. They are also on the Harvard Business School lecture page.

• Crisis Communications Lecture at Harvard Business School: Ronn Torossian, founder and chairman of 5W AI Communications, lectures Harvard Business School students on crisis communications lessons, strategies and best practices. (2019, 21:40)
• Why Speed and Timing Decide Crisis PR Outcomes: Ronn Torossian explains to Harvard Business School students why timing and speed matter in public relations and how crisis PR fits into running a business. (2019, 0:54)
• United Airlines case study: Ronn Torossian presents at Harvard Business School on crisis PR, following a case study of the crisis situations United Airlines has faced. (2019, 1:02)
• Crisis PR case study excerpt: A 34 second excerpt from Ronn Torossian's Harvard Business School session on crisis PR, which followed a United Airlines case study. (2019, 0:34)

Which videos are talks and speaker events?

Three videos record a New York University talk in two parts and a 5W Public Relations speaker event. The speaking page describes each.

• Ronn Torossian at NYU: Ronn Torossian speaks at New York University on public relations, starting with a defining moment from his school years in the Bronx. (2012, 7:02)
• Media Relations vs. Advertising: Ronn Torossian at NYU: Ronn Torossian explains at NYU the difference between media relations and advertising, and describes public relations as a mix of journalism, psychology and law. (2012, 2:25)
• Benjamin Brafman speaker event: Part 1 of a 5W Public Relations speaker event hosted by Ronn Torossian. (2009, 10:01)

Which videos introduce Ronn Torossian?

Three videos introduce Ronn Torossian and 5W Public Relations. The about page has his full biography.

• Who Is Ronn Torossian?: Ronn Torossian is the founder of 5W Public Relations, the founder of the Ronn Torossian Foundation and the author of the book For Immediate Release. (2011, 1:30)
• Ronn Torossian on Building 5W Public Relations: Ronn Torossian outlines his background and the growth of 5W Public Relations, the New York agency that reached the Inc. 500 list. (2011, 1:07)
• Ronn Torossian Introduces 5W Public Relations: Ronn Torossian introduces 5W Public Relations, the New York PR firm he founded, and the who, what, where, when and why approach behind its name. (2011, 1:12)

Which videos are about the book For Immediate Release?

Three videos draw on Ronn Torossian's book For Immediate Release. The book page has the details.

• Writing For Immediate Release: Ronn Torossian talks about writing his book For Immediate Release, a public relations guide. (2011, 1:27)
• Public relations rules for success: Ronn Torossian shares public relations rules for success drawn from his book For Immediate Release, covering how businesses communicate quickly and effectively. (2012, 1:53)
• PR Writing Tip: Choosing Your Words Carefully: A public relations lesson from Ronn Torossian's book For Immediate Release on choosing your words carefully. (2012, 1:57)

Which videos give PR advice?

Ten videos give Ronn Torossian's advice on crisis PR, reputation, branded video and agency work. The reputation management page covers the search results topic in writing.

• Crisis PR lessons from 2012: Ronn Torossian reviews 2012 crisis situations, including Ozzie Guillen's five-game suspension as manager of the Miami Marlins after praising Fidel Castro, and what they show about handling bad press. (2012, 1:59)
• What To Do in a PR Crisis: Ronn Torossian explains what companies and individuals should do when an unexpected crisis hits, such as a product recall or a rumor. (2012, 0:48)
• Why Search Results Shape Your Reputation: Ronn Torossian: Ronn Torossian explains why brands and individuals pay a cost when they ignore what appears in their search results. (2012, 0:48)
• Facebook IPO Crisis PR: Ronn Torossian's Analysis: Ronn Torossian looks at the crisis PR issues surrounding the Facebook IPO in 2012. (2012, 1:33)
• Is branded video needed?: Ronn Torossian explains why quality video content is becoming a price of entry for brands in most business sectors. (2016, 2:03)
• Ronn Torossian's Favorite Public Relations Quotes: Ronn Torossian, founder of 5W Public Relations, shares his favorite quotes about public relations. (2011, 1:27)
• Food and Beverage PR: Ronn Torossian explains what a strong food and beverage public relations program needs, including a team of experienced PR professionals. (2011, 1:42)
• How 5W Turns Snow Days Into Media Coverage: Ronn Torossian explains how 5W Public Relations uses snowy weather, when other offices close, to generate media coverage for clients. (2014, 1:03)
• Careers at 5W Public Relations: Ronn Torossian: Ronn Torossian talks about careers at 5W Public Relations and its Holmes Report ranking as a best agency to work for. (2012, 1:14)
• Ronn Torossian on Mobile Technology and the BlackBerry: Ronn Torossian discusses mobile technology in 2014 and the BlackBerry phone he uses. (2014, 0:43)

Which videos cover AI visibility and brands?

Two October 2026 videos cover executive LinkedIn visibility and celebrity partnerships in the age of AI answers. Related pages are LinkedIn thought leadership and citation share.

• LinkedIn Visibility for Executives: Ronn Torossian Explains: Ronn Torossian, founder and chairman of 5W AI Communications, explains how executive LinkedIn visibility works: why leading a post with a link reduces reach, how native content and comment strategy matter, and why likes are the weakest metric to track. (2026, 1:27)
• The Brangelina Effect on Brands and AI: Ronn Torossian, founder and chairman of 5W AI Communications, joins The Sun Showbiz on the 'Cited' series to explain why the public took Brangelina's split so personally and what celebrity relationships mean for brands as AI helps choose celebrity partners. (2026, 1:38)

Where are the television segments?

Fourteen television segments, from ABC News to BBC World News, are listed with outlet and topic on the media appearances page.

Who is Ronn Torossian?

Ronn Torossian is the founder and chairman of 5W AI Communications (5wpr.com) and the author of For Immediate Release. See the about page for his background.