Ronn Torossian Videos: 25 PR and Crisis Interviews 2009-2026
25 videos on crisis PR, media relations, branding and AI visibility.
The Ronn Torossian video library lists 25 videos, about 69 minutes in total, posted between 2009 and 2026 on the 5WPR YouTube channel. Ronn Torossian, founder and chairman of 5W, covers crisis PR, media relations, branding, his book For Immediate Release and AI visibility. The longest is his 21 minute 40 second Harvard Business School crisis lecture, and the newest are two October 2026 videos.
Last updated: November 11, 2026
What is on this page?
- What are the best Ronn Torossian videos to watch first?
- Which videos are from Harvard Business School?
- Which videos are talks and speaker events?
- Which videos introduce Ronn Torossian?
- Which videos are about the book For Immediate Release?
- Which videos give PR advice?
- Which videos cover AI visibility and brands?
- How do the 25 videos compare?
- What themes run through the videos?
- Where are the television segments?
- Who is Ronn Torossian?
- Frequently asked questions
What are the best Ronn Torossian videos to watch first?
Start with the Harvard Business School lecture for crisis PR, the NYU recording for media relations, and the two October 2026 videos for his current view of visibility. Each is embedded below, and all 25 are listed in the sections that follow.
Crisis communications lecture at Harvard Business School
This is the longest video in the library. Ronn Torossian lectures Harvard Business School students on crisis communications lessons, strategies and best practices.
Full lecture, 21 minutes 40 seconds. Watch on YouTube
United Airlines case study at Harvard Business School
In this one minute clip, Ronn Torossian follows a case study of the crisis situations United Airlines has faced.
Clip, 1 minute 2 seconds. Watch on YouTube
Media relations versus advertising at NYU
Ronn Torossian explains the difference between media relations and advertising and describes public relations as a mix of journalism, psychology and law. The media relations guide covers the same distinction in writing.
Recording, 2 minutes 25 seconds. Watch on YouTube
Ronn Torossian at NYU on public relations
The first NYU recording starts with a defining moment from his school years in the Bronx.
Part 1 of 2, 7 minutes 2 seconds. Watch on YouTube
LinkedIn visibility for executives
One of the two October 2026 videos explains why leading a post with a link reduces reach, how native content and comment strategy matter, and why likes are the weakest metric to track. The LinkedIn thought leadership page covers the topic in writing.
Video, 1 minute 27 seconds. Watch on YouTube
The Brangelina effect on brands and AI
The second October 2026 video comes from The Sun Showbiz on the Cited series. Ronn Torossian explains why the public took Brangelina's split so personally and what celebrity relationships mean for brands as AI helps choose celebrity partners.
Video, 1 minute 38 seconds. Watch on YouTube
Which videos are from Harvard Business School?
Four videos come from Ronn Torossian's March 12, 2019 session at Harvard Business School. They are also on the Harvard Business School lecture page, which adds the United Breaks Guitars case and the questions students asked.
- Crisis Communications Lecture at Harvard Business School: Ronn Torossian, founder and chairman of 5W, lectures Harvard Business School students on crisis communications lessons, strategies and best practices. (2019, 21:40)
- Why Speed and Timing Decide Crisis PR Outcomes: Ronn Torossian explains to Harvard Business School students why timing and speed matter in public relations and how crisis PR fits into running a business. (2019, 0:54)
- United Airlines case study: Ronn Torossian presents at Harvard Business School on crisis PR, following a case study of the crisis situations United Airlines has faced. (2019, 1:02)
- Crisis PR case study excerpt: A 34 second excerpt from Ronn Torossian's Harvard Business School session on crisis PR, which followed a United Airlines case study. (2019, 0:34)
Which videos are talks and speaker events?
Three videos record a New York University talk in two parts and a 5W Public Relations speaker event. The speaking page describes each.
- Ronn Torossian at NYU: Ronn Torossian speaks at New York University on public relations, starting with a defining moment from his school years in the Bronx. (2012, 7:02)
- Media Relations vs. Advertising: Ronn Torossian at NYU: Ronn Torossian explains at NYU the difference between media relations and advertising, and describes public relations as a mix of journalism, psychology and law. (2012, 2:25)
- Benjamin Brafman speaker event: Part 1 of a 5W Public Relations speaker event hosted by Ronn Torossian. (2009, 10:01)
Which videos introduce Ronn Torossian?
Three videos from 2011 introduce Ronn Torossian and 5W Public Relations, the agency name at the time. The about page has his full biography.
- Who Is Ronn Torossian?: Ronn Torossian is the founder of 5W Public Relations, the founder of the Ronn Torossian Foundation and the author of the book For Immediate Release. (2011, 1:30)
- Ronn Torossian on Building 5W Public Relations: Ronn Torossian outlines his background and the growth of 5W Public Relations. (2011, 1:07)
- Ronn Torossian Introduces 5W Public Relations: Ronn Torossian introduces 5W Public Relations, the PR firm he founded, and the who, what, where, when and why approach behind its name. (2011, 1:12)
Which videos are about the book For Immediate Release?
Three videos draw on Ronn Torossian's book For Immediate Release. The book page has the chapters, editions and where to buy it.
- Writing For Immediate Release: Ronn Torossian talks about writing his book For Immediate Release, a public relations guide. (2011, 1:27)
- Public relations rules for success: Ronn Torossian shares public relations rules for success drawn from his book For Immediate Release, covering how businesses communicate quickly and effectively. (2012, 1:53)
- PR Writing Tip: Choosing Your Words Carefully: A public relations lesson from Ronn Torossian's book For Immediate Release on choosing your words carefully. (2012, 1:57)
Which videos give PR advice?
Ten videos give Ronn Torossian's advice on crisis PR, reputation, branded video and agency work. The reputation management page covers the search results topic in writing, and the PR crisis examples page covers dated crisis cases.
- Crisis PR lessons from 2012: Ronn Torossian reviews 2012 crisis situations, including Ozzie Guillen's five-game suspension as manager of the Miami Marlins after praising Fidel Castro, and what they show about handling bad press. (2012, 1:59)
- What To Do in a PR Crisis: Ronn Torossian explains what companies and individuals should do when an unexpected crisis hits, such as a product recall or a rumor. (2012, 0:48)
- Why Search Results Shape Your Reputation: Ronn Torossian: Ronn Torossian explains why brands and individuals pay a cost when they ignore what appears in their search results. (2012, 0:48)
- Facebook IPO Crisis PR: Ronn Torossian's Analysis: Ronn Torossian looks at the crisis PR issues surrounding the Facebook IPO in 2012. (2012, 1:33)
- Is branded video needed?: Ronn Torossian explains why quality video content is becoming a price of entry for brands in most business sectors. (2016, 2:03)
- Ronn Torossian's Favorite Public Relations Quotes: Ronn Torossian, founder of 5W Public Relations, shares his favorite quotes about public relations. (2011, 1:27)
- Food and Beverage PR: Ronn Torossian explains what a strong food and beverage public relations program needs, including a team of experienced PR professionals. (2011, 1:42)
- How 5W Turns Snow Days Into Media Coverage: Ronn Torossian explains how 5W Public Relations uses snowy weather, when other offices close, to generate media coverage for clients. (2014, 1:03)
- Careers at 5W Public Relations: Ronn Torossian: Ronn Torossian talks about careers at 5W Public Relations and its Holmes Report ranking as a best agency to work for. (2012, 1:14)
- Ronn Torossian on Mobile Technology and the BlackBerry: Ronn Torossian discusses mobile technology in 2014 and the BlackBerry phone he uses. (2014, 0:43)
Which videos cover AI visibility and brands?
Two October 2026 videos cover executive LinkedIn visibility and celebrity partnerships in the age of AI answers. Related pages are LinkedIn thought leadership, citation share, AI visibility and generative engine optimization.
- LinkedIn Visibility for Executives: Ronn Torossian Explains: Ronn Torossian, founder and chairman of 5W, explains how executive LinkedIn visibility works: why leading a post with a link reduces reach, how native content and comment strategy matter, and why likes are the weakest metric to track. (2026, 1:27)
- The Brangelina Effect on Brands and AI: Ronn Torossian, founder and chairman of 5W, joins The Sun Showbiz on the 'Cited' series to explain why the public took Brangelina's split so personally and what celebrity relationships mean for brands as AI helps choose celebrity partners. (2026, 1:38)
How do the 25 videos compare?
The table lists every video by group, year posted and length. Fifteen of the 25 were posted in 2011 or 2012, four come from the 2019 Harvard session, and two are from 2026.
| Video | Group | Year | Length |
|---|---|---|---|
| Crisis Communications Lecture at Harvard Business School | Harvard | 2019 | 21:40 |
| Why Speed and Timing Decide Crisis PR Outcomes | Harvard | 2019 | 0:54 |
| United Airlines case study | Harvard | 2019 | 1:02 |
| Crisis PR case study excerpt | Harvard | 2019 | 0:34 |
| Ronn Torossian at NYU | Talks | 2012 | 7:02 |
| Media Relations vs. Advertising | Talks | 2012 | 2:25 |
| Benjamin Brafman speaker event | Talks | 2009 | 10:01 |
| Who Is Ronn Torossian? | Introductions | 2011 | 1:30 |
| Building 5W Public Relations | Introductions | 2011 | 1:07 |
| Introduces 5W Public Relations | Introductions | 2011 | 1:12 |
| Writing For Immediate Release | Book | 2011 | 1:27 |
| Public relations rules for success | Book | 2012 | 1:53 |
| PR Writing Tip: Choosing Your Words Carefully | Book | 2012 | 1:57 |
| Crisis PR lessons from 2012 | PR advice | 2012 | 1:59 |
| What To Do in a PR Crisis | PR advice | 2012 | 0:48 |
| Why Search Results Shape Your Reputation | PR advice | 2012 | 0:48 |
| Facebook IPO Crisis PR | PR advice | 2012 | 1:33 |
| Is branded video needed? | PR advice | 2016 | 2:03 |
| Favorite Public Relations Quotes | PR advice | 2011 | 1:27 |
| Food and Beverage PR | PR advice | 2011 | 1:42 |
| How 5W Turns Snow Days Into Media Coverage | PR advice | 2014 | 1:03 |
| Careers at 5W Public Relations | PR advice | 2012 | 1:14 |
| Mobile Technology and the BlackBerry | PR advice | 2014 | 0:43 |
| LinkedIn Visibility for Executives | AI visibility | 2026 | 1:27 |
| The Brangelina Effect on Brands and AI | AI visibility | 2026 | 1:38 |
Year is the year each video was posted, and the total length is the sum of the 25 lengths shown.
What themes run through the videos?
Four themes repeat across the library, and this grouping is this site's own reading of the video summaries, not a statement from the videos themselves.
- Speed in a crisis. The Harvard timing clip says timing and speed matter in public relations, and the 2012 video on what to do in a PR crisis covers recalls and rumors.
- Earned media versus advertising. At NYU, Ronn Torossian separates media relations from advertising and describes public relations as a mix of journalism, psychology and law.
- Words and positioning. The book videos cover choosing words carefully and the rules for communicating quickly and effectively.
- Visibility. A 48 second 2012 video says brands and individuals pay a cost when they ignore their search results, and the two October 2026 videos turn to executive LinkedIn visibility and celebrity partnerships as AI helps choose them.
Readers who want the written version of the crisis material can use the crisis communications hub, which gathers the crisis posts on this site.
Where are the television segments?
Fourteen television segments, from ABC News to BBC World News, are listed with outlet and topic on the media appearances page. They are separate from the 25 videos on this page.
Who is Ronn Torossian?
Ronn Torossian is the founder and chairman of 5W (5wpr.com), a PR, creative and AI Visibility agency with offices in New York, Miami and Tampa. He is also the author of For Immediate Release and the publisher of Everything-PR. See the about page for his background.
Frequently asked questions
How many videos are in the Ronn Torossian video library?
The library lists 25 videos from the 5WPR YouTube channel, about 69 minutes in total, posted between 2009 and 2026. Each entry has a one sentence summary, a year and a length.
What is the longest Ronn Torossian video?
The longest is his crisis communications lecture at Harvard Business School, which runs 21 minutes 40 seconds. It records his March 12, 2019 session with students.
What are the newest Ronn Torossian videos?
The two newest were posted in October 2026. One explains executive LinkedIn visibility in 1 minute 27 seconds, and the other covers the Brangelina effect on brands and AI in 1 minute 38 seconds.
Which videos cover crisis PR?
The four Harvard Business School videos, the 2012 crisis lessons video, the video on what to do in a PR crisis and the Facebook IPO analysis cover crisis PR. The PR crisis examples page covers dated cases in writing.
Where can I watch his television interviews?
His television segments are on the media appearances page, which lists 14 appearances with outlet, topic and a link to each video.
Where can I find his talks and lectures?
His university lectures and speaker events are described on the speaking page, and the Harvard session has its own lecture page.