Ronn Torossian Media Appearances: TV Interviews on PR
Fourteen television segments on crisis PR, celebrity and brand news.
Ronn Torossian, founder and chairman of 5W AI Communications, has commented on crisis PR, celebrity news and brand decisions on outlets including ABC News, NBC News, CBS News, BBC World News, WNBC and Entertainment Tonight. The table below lists 14 television appearances from 2011 to 2017 with the outlet, topic and a link to each video.
Last updated: October 26, 2026
Which television outlets has Ronn Torossian appeared on?
Ronn Torossian has appeared on ABC News, NBC News, NBC Sports, CBS News, CBS Insider, BBC World News, FOX NY, WNBC, Entertainment Tonight, Inside Edition, The Gayle King Show and The Insider, according to the titles and descriptions of the 5WPR YouTube videos. The table lists each appearance.
| Year posted | Outlet | Topic | Video |
|---|---|---|---|
| 2011 | The Gayle King Show | BlackBerry outage crisis and the book For Immediate Release (live, October 13, 2011) | Gayle King Show segment |
| 2011 | Inside Edition | FedEx crisis PR | FedEx crisis segment |
| 2012 | ABC News | Jeremy Lin and 'Linsanity' (February 16, 2012) | ABC News Jeremy Lin segment |
| 2012 | NBC News | Jeremy Lin and 'Linsanity' | NBC News Jeremy Lin segment |
| 2012 | NBC Sports | The publicity and marketing power of Jeremy Lin | NBC Sports Jeremy Lin segment |
| 2012 | CBS Insider | Batman and the crisis after the Colorado shooting | Batman crisis segment |
| 2012 | CBS Insider | The Kristen Stewart scandal and her brand (July 26, 2012) | Kristen Stewart segment |
| 2013 | FOX NY | Abercrombie & Fitch's retail marketing choice | Abercrombie & Fitch segment |
| 2014 | The Insider | The celebrity photo hacking scandal | Photo hacking segment |
| 2014 | WNBC | What a logo says about a brand (August 15, 2014) | Logo and branding segment |
| 2014 | BBC World News | Sony's decision to pull The Interview | Sony The Interview segment |
| 2015 | Entertainment Tonight | Carl's Jr. advertising for Super Bowl XLIX | Carl's Jr. ads segment |
| 2015 | CBS News | Tom Brady's brand after Deflategate | Tom Brady segment |
| 2017 | NBC News | FOX News firing Bill O'Reilly | Bill O'Reilly segment |
The year is the year each segment was posted to the 5WPR YouTube channel. Where a source gives the exact date of the segment, it is shown in the topic.
What did Ronn Torossian say about the Bill O'Reilly firing?
Ronn Torossian told NBC News in April 2017 that FOX News had to fire Bill O'Reilly, and he explained the crisis PR reasoning behind the decision.
Segment, 2 minutes 55 seconds. Watch on YouTube
The 12 PR crisis examples page covers the same event as item 9 and draws one lesson from it: in an advertising-funded business, advertiser reaction can end a crisis faster than the company's own plan.
What did Ronn Torossian say about Sony and The Interview?
In December 2014, Ronn Torossian told BBC World News that Sony's decision to pull The Interview created a PR crisis for both Sony and the United States.
Segment, 3 minutes 14 seconds. Watch on YouTube
What did Ronn Torossian say about Tom Brady and Deflategate?
In May 2015, Ronn Torossian told CBS News how the outcome of the Deflategate investigation affected Tom Brady's public image and personal brand.
Segment, 1 minute. Watch on YouTube
What kinds of topics do the segments cover?
The fourteen segments fall into three groups, and this grouping is this site's own reading of the table. Six cover sports and celebrity brands (Jeremy Lin three times, Kristen Stewart, Tom Brady and the celebrity photo hacking story). Five cover corporate or studio crises (FedEx, BlackBerry, Sony, Batman and FOX News). Three cover marketing decisions (Abercrombie & Fitch, Carl's Jr. and logos).
Who is Ronn Torossian?
Ronn Torossian is the founder and chairman of 5W AI Communications (5wpr.com) and the author of For Immediate Release. See the about page for his background, the book page for his PR rules, and the speaking page for his talks.