Perspectives

1613 Articles

A red and white airplane flies over a desert cityscape under a blue sky

Middle East Conditions Worsen - Ending Long-Term Business Ties

July 17, 2006

Shiloh Jolie-Pitt, in an early media appearance, showcases a product placed by 5WPR

5W Securing Top Product Placement on Shiloh Novel Jolie

June 8, 2006

Three ambitious young professionals discuss opportunities at a leading PR agency

PR Interns at 5W — A 20-Year Founder Read on the Talent Flywheel That Built the Firm

May 24, 2006

A person climbs a ladder made of tangled obstacles, representing the challenges of PR agency life

How to Succeed in PR — A 20-Year Founder Pillar on Agency Life, Career, and What Compounds

March 24, 2006

A gloomy cityscape with boarded-up buildings, reflecting Detroit's missed PR opportunity

Detroit — A 20-Year Place-Brand Reputation Case Study from Super Bowl XL to the Engine Era

February 1, 2006

Ford Motor Company PR Campaign — A Crisis Communications Case Study

January 26, 2006