Perspectives

1613 Articles

A skunk amidst networking attendees, symbolizing the negativity that can arise

“NO SKUNKING: SPRAYING OF NEGATIVITY”

May 13, 2010

Editorial illustration for the article "RANDOM PR MUSINGS"

RANDOM PR MUSINGS

May 10, 2010

A person reading a newspaper, highlighting the intersection of PR and legal strategy

READING THE PAPERS THROUGH THE EYES OF A PR PRO: INFLUENCING THE COURT OF LAW & THE COURT OF PUBLIC OPINION

April 30, 2010

A diverse group of professionals collaborating to brainstorm and strategize

Specialty Agencies vs. Mega-Agencies — A 19-Year Founder Read on Why Specialists Win

May 14, 2007

Brand Positioning & Public Relations — A 19-Year Founder Pillar on the Discipline

April 11, 2007

Social media icons obscure their identities while shaping youth culture from behind a screen

Influencer Marketing — A 19-Year Founder's Pillar on the Discipline I Was Operating Before It Had a Name

March 2, 2007

Ronn Torossian, CEO of 5WPR, stands confidently, discussed in his PR Week feature

Ronn Torossian Feature in PR Week

February 19, 2007

Emmy award statuette symbolizing recognition for outstanding business news interpretation

5WPR News Segment Wins an Emmy for Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast

December 15, 2006

Two people shaking hands over a business agreement, signifying appreciation and gratitude

Your Reply Is Appreciated

November 10, 2006

Lifestyle PR professional collaborating with well-known brands for product promotion

Lifestyle PR & Dealing With Big Brands

September 29, 2006

Hands reaching from desks in a playful competitive office environment

Play to Work & Work to Win - How To Succeed in PR

September 5, 2006

A mother and baby smiling, representing the new lifestyle PR division focused on moms

Launch of the Lifestyle PR division

July 21, 2006