Perspectives

None of three AI engines confirmed Tesla's "first flying car" label, while 19 of 60 first-day headlines used flight words with no hedge. Here is what that shows.

NIL deal announcement checklist: eight steps for PR teams, from the $600 NIL Go reporting rule to valid business purpose, range of compensation and FTC disclosure.

Loyalty program backlash cases: Starbucks 2016 rewards change, Delta and United revenue-based miles, with dated facts and five steps before changing rewards.

App marketing guide: check what your ad tools send before you promise privacy. The FTC's BetterHelp order cost $7.8 million. Get the data checks and copy rules.

I run a PR firm. These are the eight questions I would ask any tech PR agency before signing, mine included, from named reporters to AI citations.

SVB lost $42 billion in deposits in 10 hours after one announcement. What the run teaches financial services PR about depositor trust and speed in a crisis.

Embargoed briefings give reporters time to prepare day-one coverage. How to get agreement, set terms and handle breaks, with survey data and a checklist.

McKinsey's State of the Consumer 2026 report says brand websites supply only 1 percent of LLM citations in consumer goods. See what it says, where it stops, and a five-step PR plan.

Boeing crisis communications from 2018 to 2024: the dated 737 MAX record, two CEO changes and five lessons for crisis teams to apply to their own plans.

Franchise PR starts with the franchisee. The FTC gives prospects a list of franchisees to call, and Papa John's 2018 crisis shows how to equip them.

Caesars reportedly paid a $15M ransom. MGM reportedly refused and expected a $100M hit. What the casino ransomware attacks meant for crisis communications.

A CanvasChamp study found AI answer engines recommend cloud storage for family photos and cite canvas or wall art zero times. What it means for print brands.