A new 5W AI visibility study finds AI engines recommend store brands nearly 2-to-1 over national CPG. Trader Joe's and Kirkland lead. Good & Gather already out-cites Cheerios. The chatbox is the new shelf.
Red Bull sells more cans than any brand in this study. It comes in second. That sentence should stop every beverage CMO in the country.
The three men who built the AI engines don't get the same answer about themselves. Hassabis 86. Amodei 82. Altman 64. Fame did not produce the strongest reputation. A controlled source base did.
10,000 prompts. Five engines. Fifteen categories. What The State of AI Search 2026 actually shows about citation concentration, decay, and the largest under-cited category in the economy.
Optimum Nutrition wins the broad query. Add one word — "clean," "transparent" — and the AI engine hands the answer to a brand a fraction of its size. Citation Share is the new market share.
Nine cities are pulling away in the AI economy. Founders who are not headquartered in one — or building a credible presence in one — are already at a disadvantage most have not priced in.
Two million weddings, $100 billion in spend, 36% of couples using AI to plan. And 84% of the vendors serving that market are invisible to the chatbox — the sharpest version of the AI Communications shift underway across
The studies say public relations is exposed to AI. They do not say it is over. I've read every one. Here is what they actually found — and what the practitioners I know are doing about it.
Crypto communications used to be a hype game. It isn't anymore. Three shifts every operator needs on the desk this quarter.
The FBI seized their homepage on Thursday. The stock lost more than 70% by Friday. Their entire public response was eighteen words from outside legal counsel. That is not a crisis strategy.
NDAs in PR planning — how embargoes, partner campaigns, and confidentiality discipline hold up when leaks travel fast. The strategic confidentiality playbook.
Platform migration PR — how to announce a major SaaS transition without losing customers. Sequencing, message discipline, and the retention playbook.