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CEO for a top 25 US PR firm, Ronn Torossian is the successful owner of a public relations agency business. Ronn Torossian blogs on business and on what it means to be the successful entrepreneur of 5WPR.

According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK. To get an idea of what customer experience might...
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z,...
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new...
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals. This is because the current news cycle is highly...
Many people believe that leadership can only be practiced in the workforce by senior management. According to a recent World Leadership Survey, people all over the world believe the best way to learn about good leadership is to examine...
Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing. The...
When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S. will...
The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics. One of the main reasons behind this is the belief that the number...
Foodies and Facebook have seemed like a natural pair from the start, says Ronn Torossian - Author of PR Book For Immediate Release. One one hand, there's the foodies. They're people who love food. And it's not just a...
Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work? •     6:00 AM – Did the loop on my bike in...

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