As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd. conducted its 20th annual study in...
Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever. With fewer shoppers comes fewer...
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king.
Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.
A recent survey by video...
Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring...
When Wendy’s announced that they would be launching a breakfast menu earlier this year, many people thought, “Why?” There were many reasons for doubters to speak out. First, the fast-food breakfast market is already extremely competitive, with most nationwide...
Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. It’s essential for any business looking to remain a relevant competitor within their own...
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted...
One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. Due to the prevalence of digital outlets, there have been many new platforms...
If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales. Not only have consumers flocked to digital platforms to search and shop, but studies have shown that most expect...
The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them. And while the number of platforms and their type...
