Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads.
These days,...
Om Malik, founder of technology news website Gigom was spot on when he said, “Ideally, Facebook would take all our clicks and information and would magically give us everything we want, without us even knowing we want it,” This...
Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T
he media landscape is constantly evolving and challenging tried and tested PR methods.
This is the time for understanding content...
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints.
To do that, it’s best to use visual content marketing strategies alongside...
To a growing number of marketers, content marketing is today’s holy grail.
A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.
Its ROI validates the planning and budgeting that...
The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. Now, everyone is expecting marketing to find other...
Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones. However, digital cookies, specifically third-party ones,...
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab...
Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank,...
One of the foundational elements of any company's marketing strategy is the business website.
However, that's not the only important element for a marketing strategy, because there are plenty of different details that surround marketing campaigns.
One of the...
