One of the most exciting aspects of my business is the successful and interesting people we meet or come across – Some random thoughts:
I run a lot – and have been contemplating training for a triathalon but wonder if...
Public Relations is an industry from which it is not easy to determine an exact ROI from – and there’s many a PR Agency in 2015 that works strictly in media relations (which can be measured) - many like...
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR.
Hit the Books...
Owning a public relations firm, I know the importance of capturing attention. Received an email today from Alan Zoldan of A2Z MicroMarketing which captured my attention and so wanted to share parts of it.
Subject: In about 2.7 seconds, you’re...
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do...
This week we are in the midst of a lesson in Crisis Public Relations at its worst from two major brands - Blackberry and Netflix. While blackberry for three consecutive days has seen outages worldwide and users unable to...
In this month’s INC Magazine an interesting story on a risk an entrepreneur took which should remind more small businesses of an importance principle - Unlike President Obama or the eventual Republican nominee, you don’t need 51% of the...
For Immediate Release book by 5WPR CEO Ronn Torossian
I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there.
A column I posted there today had my summer reading which I wanted to share:
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It was rewarding to speak this week with some of the bright interns whom we have this summer at 5WPR. These young people are so hungry and ready to succeed – a similar energy to the day to day...
The Public Relations industry - which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others
Burson-Marsteller, one of the largest PR firms in the...
