A business should have a plan in place on how to handle engagement with all types of audience.
Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall...
Public relations campaigns tend to have a very long-lasting effect on a company's public reputation and image which is why they have to be planned well in advance.
They entail a lot more than simply sending out a press release...
The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.
Traditional methods of engaging the customer may...
These days, most parents grew up with computers or even mobile devices, which means they're a lot more likely to get their information online instead of by reading magazines or books.
These younger parents are different from their older...
According to recent reports, there are about three and a half billion Google searches being made every single day.
In fact, over 80 percent of people who use it tend to use Google at least three times every day,...
Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts.
There are several incorporated features inside the Instagram ad platform that allow companies to create strong campaigns, reach...
Public relations and investor relations departments tend to work separately from each other within corporations. With the help of today's collaboration tools, they can share each other's resources in order to benefit everyone.
After all, investor relations is a...
Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results.
Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of...
Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.
While this might be a good idea for certain household brand names, most of the time, people that use certain...
While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.
In...
