PR Strategy

See press kit examples broken down by company type, plus the six components every media kit needs and a checklist of what to include and leave out.

The category redefined itself. So did 5W. Public relations in 2026 is not a media list, a wire release, and a quarterly clipbook. It's a working system for influencing the answer inside ChatGPT, Claude, Gemini, Perplexi

NDAs in PR planning — how embargoes, partner campaigns, and confidentiality discipline hold up when leaks travel fast. The strategic confidentiality playbook.

Platform migration PR — how to announce a major SaaS transition without losing customers. Sequencing, message discipline, and the retention playbook.

How to write a PR plan that actually works — the SMART goals, the approval workflow, and the operational discipline that separates plans that ship from plans that stall.

PR without OKRs is theater. PR with the wrong OKRs is expensive theater. How to write PR OKRs that hold up in front of a CFO — including the AI-era Citation Share metric that changes everything.

Most "thought leadership" isn't leadership and isn't thinking. Here's how real authority actually gets built — from a founder who spent twenty-three years running one of the country's largest independent PR firms.

The five communications styles that operate inside any modern brand or organization, viewed through the AI engine retrieval era. Which style your firm actually runs — and which one the engines reward.

The original 2007 piece commented on an ADWEEK study about mega-agencies reaching out to specialty firms. Nineteen years later, the model has inverted — and specialists win. The 2026 read on why.

The discipline of sustained daily social media work — the operating cadence that compounds. Thirteen years of operator notes on what posting every day actually buys you, and how the math changed in the AI engine era.

This page has been on the open web since February 1, 2006 — over twenty years. The original 2006 piece on the eve of Super Bowl XL is preserved. The 2026 update layers the AI engine era onto Detroit's place-brand reputat

The talent flywheel that built 5W. Twenty years of how the intern program became the senior bench — and what the model looks like in the AI Communications era.