How-to and planning: PR plans, media relations tactics, measurement, pitching and agency selection. Also covers brand building, launches and brand case studies.
Originally published January 2011. Updated June 2026. "How much does a PR campaign cost?" Fifteen years ago I wrote on this page that the question was like asking "how much is a car" — it depends on
What a relaxing weekend it has been. In NYC, it’s a real winter snow storm (and my daughter is so excited school was cancelled and we have already made the morning trip to Central Park with the sleigh and to play in the
Beauty PR is the discipline of building and protecting brand reputation for beauty companies — skincare, makeup, fragrance, haircare, and wellness — a category 5W has operated for two decades across pr
Reputation management means auditing what Google and AI engines say about you, fixing errors, and monitoring change. Get a 5-place audit and a 90-day plan.