PR Strategy

Learn how to calculate share of voice with the exact formula, a worked example, and how AI citation share of voice compares to traditional media SOV metrics.

Business Wire, PR Newswire, and EIN Presswire differ on price, reach, and outlet pickup. Compare all three to pick the right wire service for your release.

A media advisory invites reporters to an event; a press release announces news for publication. Compare both and see when to use each or both together.

Hire a PR agency when the work requires infrastructure you can't build in a quarter. Build in-house when you need daily content velocity. Most companies need both.

A press release boilerplate is the standard company description at the bottom of every release. Learn what to include, a fill-in template, and mistakes to avoid.

See press kit examples broken down by company type, plus the six components every media kit needs and a checklist of what to include and leave out.

The category redefined itself. So did 5W. Public relations in 2026 is not a media list, a wire release, and a quarterly clipbook. It's a working system for influencing the answer inside ChatGPT, Claude, Gemini, Perplexi

NDAs in PR planning — how embargoes, partner campaigns, and confidentiality discipline hold up when leaks travel fast. The strategic confidentiality playbook.

Platform migration PR — how to announce a major SaaS transition without losing customers. Sequencing, message discipline, and the retention playbook.

How to write a PR plan that actually works — the SMART goals, the approval workflow, and the operational discipline that separates plans that ship from plans that stall.

PR without OKRs is theater. PR with the wrong OKRs is expensive theater. How to write PR OKRs that hold up in front of a CFO — including the AI-era Citation Share metric that changes everything.

Most "thought leadership" isn't leadership and isn't thinking. Here's how real authority actually gets built — from a founder who spent twenty-three years running one of the country's largest independent PR firms.