PR Strategy

App launch PR plan: use TestFlight to get reporters testing before launch day, set an embargo, follow the FTC fake review rule and build a complete press kit.

Fintech launch PR in one story: what reporters and investors each need, which claims regulators check and a launch day fact sheet you can copy and fill in.

How to pitch journalists for a product in 7 steps: find the right reporters, lead with a news reason, keep it under 150 words, offer a sample and follow up once.

A PR founder lays out a 30 day executive thought leadership plan: pick a point of view, publish, earn outside coverage and measure what changed.

Election week PR for brands: stay silent, speak up or pause. A practical playbook with survey data on consumer attitudes, ad costs and crisis readiness.

Before you sign a finance PR agency, ask how it handles claims, who leads a crisis and how it measures results, like Webull's 0% to 10% share of voice.

Choose a beauty PR agency with 8 questions. Medicube's case shows why 2.5 billion impressions and 420+ placements need a period and scope before you compare.

Get an op-ed placed in business media in seven steps, with verified submission routes, word limits and response windows for the NYT, Post and Banking Dive.

A practitioner's plan to become a thought leader: pick a narrow topic, publish original views, earn outside coverage and measure whether anyone cites your work.

PR measurement works when it starts with objectives. See what to track, what to ignore and how AMEC's Barcelona Principles 4.0 shape a metric table you can use.

A PR founder explains what a pharma PR agency does around FDA rules and Regulation FD, what counsel must decide, and what to ask before you hire one, with a checklist.

A PR founder compares healthcare PR agencies in New York for biotech and digital health: audiences, rules, questions to ask and red flags, with a clear hiring test.