I am so excited that very soon it will be a reality - In 1 month, nation-wide my book entitled “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations” will be available in bookstores. ...
I am a student of Public Relations and Marketing in Scotland, day in and day out I work with Scottish issues and I am heavily involved in the political scene in Scotland – however something I can’t escape is...
Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work?
• 6:00 AM – Did the loop on my bike in...
While everyone in the PR industry agrees that content is king and those of us is in the PR agency world can communicate via new method directly, I discuss many different PR success stories in my PR book “For...
Every year, PR agencies wait for The Holmes Report to issue their annual report card, a profile on the leading public relations consulting firms in the US, Europe and Asia. It is written by “Editor Paul Holmes, based on...
Part 2 - Continued from http://ronntorossian.wpengine.com/beverage-pr-success-stories/
We reached out to celebrities’ publicists, agents, and managers via personal relationships with “care packages” that included a Grolsch Swingtop bottle, paints, paintbrushes, a release form, and a disposable camera for the celebs to take pictures of...
Public relations success comes in many forms and there are literally endless opportunities and approaches to achieve this success. But for every “best” way for you to attack a PR challenge, there are several wrong ways and all of them affect...
If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the...
A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services.
The goals of digital marketing...
I regularly host networking meetings at our midtown NYC PR agency. Not only do I thoroughly enjoy these gatherings, but they also continue to allow me to recognize how fascinating and successful our clients and acquaintances are. Just yesterday,...
