Once a titan of innovation, soaring through clear skies of industry dominance, Boeing has hit a period of intense turbulence. The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the...
In recent years, the finance industry has witnessed a transformative wave driven by advancements in artificial intelligence (AI), with generative AI emerging as a powerful force. Generative AI, a subset of AI that involves machines creating new content, is...
Building and maintaining a strong corporate reputation is both an art and a science. In today's interconnected and information-driven world, a company's reputation is a critical asset that influences consumer trust, investor confidence, and overall success. Navigating the delicate...
In today's fast-paced and unpredictable business environment, having a robust crisis relations plan is essential for organizations aiming to navigate turbulent times effectively. Crises, whether internal or external, can have a profound impact on a company's reputation, operations, and...
The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of...
In today's digital landscape, effective corporate communications is no longer a luxury, but a basic requirement. With countless channels and metrics, it's crucial to identify the key performance indicators (KPIs) that truly matter. These guiding lights illuminate the path...
Traditional brands are facing challenges and opportunities in the modern market. New technologies, consumer behaviors, and market trends are constantly changing, requiring traditional brands to adapt in order to remain relevant and successful.
Embracing digital transformation
Traditional brands must embrace digital...
AI is transforming various fields, including the defense industry. Its impact on defense technologies is significant, from improving cybersecurity to enhancing autonomous systems. AI is playing a crucial role in advancing defense capabilities.
Autonomous systems and robotics
AI in defense systems...
Embarking on a public relations career can be both exciting and challenging. Landing the first public relations job is a significant milestone for anyone, and proper preparation is key to making a successful transition from academia or other fields...
Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn't get lost in the stack of newspapers on the consumer's doorstep. However, those days are long gone, and right now,...
