News

622 Articles
IHOP’s name change to IHOb, represented by their burger menu failure

IHOP Burger Gimmick Fails to Entice

<span style="font-weight: 400;">Rebranding is serious business, even if the campaign you use to communicate the plan is delivered with tongue firmly planted in cheek. There are a lot of variables and mul

A frustrated soccer fan's face reflects their disappointment with Optus's World Cup streaming issues

Optus Falls Apart Under World Cup Pressure

Television and telecommunications company \"Optus\" recently faced a serious blow to their reputation after it's FIFA World Cup streaming services failed to deliver high-quality viewing over the weekend on the 16 th and

Colorful sound waves and headphones illustrate creative audio marketing strategies

Three Ways to Integrate Audio into a Marketing Strategy

As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there

Harley-Davidson motorcycles on a winding road, embodying American heritage and a changing future

Will Harley Regret Manufacturing Move?

<img class="aligncenter wp-image-3939 size-large" title="harley davidson public relations" src="content/2018/07/harley-davidson-public-relations-1024x683.jpg" alt="harley davidson p

A confused Joachim Löw at the World Cup, reflecting on Germany's unexpected defeat

Loew Tries to Explain Shocking German Loss

<img class="aligncenter size-large wp-image-3936" src="content/2018/07/germany-pr-1024x580.jpg" alt="" width="780" height="442" /> Even before the shocking German

John Oliver’s face in a red circle, showing China’s intolerance for his satire

Comedian John Oliver Gets Blocked in China

<img class="aligncenter size-large wp-image-3930" src="content/2018/07/john-oliver-crisis-1024x683.jpg" alt="" width="780" height="520" /> Not everyone can take a

Empty sofa with a yellow pillow in a living room, symbolizing a missing character

Can ABC Sell Roseanne Without Roseanne?

<img class="aligncenter size-large wp-image-3927" src="content/2018/07/public-relations-television-1024x683.jpg" alt="public relations television" width="780" height="520&

Laptop with media contacts and megaphone symbolizing effective communication strategies

Get Media Contacts to Pay Attention in Three Easy Steps

It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying

A box of vintage Eggo waffles evokes nostalgia, celebrating successful brand placement in Stranger Things

Kellogg’s Stranger Things Campaign Hits Big

<img class="aligncenter size-large wp-image-3913" src="content/2018/06/kellogg-pr-1024x768.jpg" alt="" width="780" height="585" /> Two elements of <a href=&quot