Public Relations

Ronn Torossian's PR book — two best-selling editions. Now a 10-part series. Written before ChatGPT. Re-read in the AI Communications era.

In this month’s INC Magazine an interesting story on a risk an entrepreneur took which should remind more small businesses of an importance principle - Unlike President Obama or the eventual Republican nominee, you don’t

PR is no longer a department. It's the operating system every public-facing organization runs on. Every brand, executive, politician, athlete, and nonprofit is in a communications war — competing for citation share insid

I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the US, and pondering what’s next: I don’t th

I read an interesting article in Friday’s NY Times about Anthony Scaramucci and his recent exchange with President Obama. I spent an hour or so with Mr. Scaramucci about a month ago at 5WPR and I was impressed with his b

The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation. Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotisti

5WPR News Segment Wins an Emmy for Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast It is the evening of our holiday gathering and I am particularly proud of the 2006 busi

5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know t