It was rewarding to speak this week with some of the bright interns whom we have this summer at 5WPR. These young people are so hungry and ready to succeed – a similar energy to the day to day work culture at our NY PR firm offices.

I am very proud that we have developed one of the most competitive and highly sought after internship programs in the PR industry – We receive perhaps 500 resumes for 14 summer positions, and every year a handful of the interns tell us that their academic advisors told them to apply at our PR agency as it’s the place they will learn the most.

The success of our internship program is predicated on the same philosophy that led to the unprecedented growth and success of 5WPR – Work hard, be aggressive, take on and appreciate responsibility. Our interns learn and work in the fundamental skill set required to succeed in this industry. We believe that interns are part of the workplace. Of course every year, we also hire former interns to begin their PR Careers at our firm, and this year was no different. I love the energy that young people bring to the workplace and enjoyed spending time this week with the interns.

On a secondary note, I am counting down the days – there’s only about 3 months until my book is released in October 2011 – “For Immediate Release” will be available in bookstores nationwide, and I am very excited about. Early response from the people who have seen it say it’s a game changer.  Cant wait for all of you to see it.  The book is available for pre-order here.

Ronn Torossian

5WPR

 

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.