Consumer PR is the hardest category in the industry. The buyer is distracted. The retailer is impatient. The category resets every 90 days. Ad costs rise every quarter. Amazon, TikTok, and Instagram change the rules on
Beauty is the fastest category in consumer PR. New brand every week. New founder every month. New retailer priority every quarter. New AI answer every product cycle. The firm that keeps up doesn't survive the category —
The NPCC case. The Anheuser-Busch entertainment PR engagement. Why authentic giving compounds — and fake giving destroys.
Founder Ronn Torossian: \"By 2027, Every Serious Agency in America Will Have the Same Policy.\" Coverage of the May 8 UCF commencement incident: 404 Media · Inc. · New York Post · Mediaite · Orlando Weekly · Tampa Bay T
New research from one of the largest independent PR firms in the United States quantifies the collapse of search-driven brand visibility, the rise of AI answer engines as the dominant discovery layer, and a four-signal o
New research reveals gaps in PR education, highlighting why graduates aren’t prepared for today’s industry demands.
Israeli tech companies drive billions in Florida’s economy, with strong growth fueled by sector strength and business climate.
The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.
5W Public Relations has released the PR Spend Transparency Study, a first-of-its-kind analysis of how Fortune 500 companies allocate budgets for public relations. The study, published in full at Everything-PR.com, draws
Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement
The best companies are those that use strategies to acquire customers and keep them for life. No matter how aggressive competition may be, a business should have a goal to hold on to customers with the help of long-term
As each state, and the businesses within it, slowly emerge from COVID-19, it will be even more important that landing pages are utilized for the best possible success. Hitting these three goals are key The first is to en