5WPR

5W AI Communications is a New York PR firm founded in 2003 by Ronn Torossian. See its history, services, awards and its 2024 shift to AI communications.

Tracy Nguyen Romulus, now Chief Communications Officer of SKIMS, rose from a Craigslist ad hire to leading communications for a $5 billion brand. Her journey began at 5W Public Relations, where she quickly demonstrated a

Consumer PR is the hardest category in the industry. The buyer is distracted. The retailer is impatient. The category resets every 90 days. Ad costs rise every quarter. Amazon, TikTok, and Instagram change the rules on

Beauty is the fastest category in consumer PR. New brand every week. New founder every month. New retailer priority every quarter. New AI answer every product cycle. The firm that keeps up doesn't survive the category —

Chapter 9 of For Immediate Release: why authentic giving compounds and performed giving fails, with the NPCC and Anheuser-Busch cases and AI answers.

Founder Ronn Torossian: \"By 2027, Every Serious Agency in America Will Have the Same Policy.\" Coverage of the May 8 UCF commencement incident: 404 Media · Inc. · New York Post · Mediaite · Orlando Weekly · Tampa Bay T

New research from one of the largest independent PR firms in the United States quantifies the collapse of search-driven brand visibility, the rise of AI answer engines as the dominant discovery layer, and a four-signal o

5W's free PR schools report profiles 10 Tier 1 programs and tracks AI courses. BLS lists median PR specialist pay at $74,750. See what the report found.

5W's Israeli Tech in Florida report found 429 Israeli-founded companies, 26,510 jobs and $7.3 billion in output, with $6 billion in Miami-Dade County.

The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.

5W Public Relations has released the PR Spend Transparency Study, a first-of-its-kind analysis of how Fortune 500 companies allocate budgets for public relations. The study, published in full at Everything-PR.com, draws

Nike and Tiffany's 2023 Air Force 1 shows when brand collaborations work. See the research on fit and limited editions, six steps to choose a partner, and how to announce and measure the launch.