Am on vacation this week, yet being an entrepreneur for me means never being able to take a real vacation. Even when visiting the gorgeous South of France, am still working, making conference calls and able to keep up with work.

Taking a vacation is something some entrepreneurs feel guilty about. Life passes by quickly – children and families grow older – and time away also offers such clarity of thought that when one returns from vacation they can think even clearer than before. I know when I return from time away I return with such clarity and focus it makes me even more effective. Vacation is needed for ones health and sanity and so many other reasons. (And for me Europe & The Middle East vacations are ideal – with the 6 or 7 hour time difference, it means Ican complete a full day and by the time the kids go to bed spend an hour catching up on work and still have had beach and relaxation full day).

Just finished reading a great book called :”Digital Assassination: Protecting Your Reputation, Brand, Or Business Against Online Attacks”. Everyone today is active in the world of Public Relations – With the ease of social media, anyone able to edit Wikipedia, the divergence of media outlets, and so much regular content creation it means that managing online reputation (for good and bad) is a necessary task for any PR Firm. Enjoyable reading.

Funny while away am trying to increase my workouts – and the same week I get emails from my friend, real estate mogul Elie Hirschfeld telling me he’s doing the triathalon yet again. Inspiring to push me to run, swim and bike more.

Enjoyed my interview this week with Doug Simon, CEO of D S Simon Productions as part of his regular Vlogviews series. He does great interviews with many influential and interesting PR folks and is worth following. My interview can be viewed at:


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.