According to recent reports, there are about three and a half billion Google searches being made every single day.
In fact, over 80 percent of people who use it tend to use Google at least three times every day, and half of all product searches start with popular search engines.
That means the way customers are engaging with brands and corporations is rapidly shifting.
Consumers have started changing the buying journey by using a tool that many people use multiple times per day.
That means companies have to invest in search to grow their sales and revenue.
Although the idea of digital transformation has become a lot more popular in recent times, in the wake of the pandemic and the new technologies of the last few years, the term has taken on a completely different form.
All of those changes have led to companies having to put more focus on the need to drive better digital experiences and better public relations results for their customers.
Most of the time, a company’s business website makes the first and the most lasting impression that consumers have of a brand, which means that these websites should be optimized.
Informing Executives
A company’s business website is a shared responsibility, which is why it requires strategic leadership. The first step is to take the time to educate the executives and others in the company in leadership positions, the board, and the rest of the company about it.
Everyone should also understand the organic KPIs so that they can be included in the overall business objectives.
There’s a lot of research showing that effective SEO can impact low-cost acquisitions, which means search and organic traffic should be an essential investment for many businesses.
Put simply, the performance of a company’s business website shouldn’t be just seen as an SEO metric, but a business metric.
SEO Testing
Many companies have started to invest in automation tools that can streamline various tasks, and automation can also be useful in search-related efforts for the business.
In the last few years, companies have accessed a number of automation tools that can help streamline their SEO activities, but the key is to pick the tools that will align with the company’s overall goals.
When companies are able to improve and optimize their internal tools, processes, and teams around organic search, they end up increasing their odds of achieving long-term success in today’s search and discovery landscape.
SEO Team
Lastly, most of the data and insights that are generated by a company’s CEOs, as well as the tools they have, aren’t really utilized to their greatest potential.
That’s largely because most of the time, companies don’t see SEO as a priority. But if there are more people involved in the SEO process, more employees will note the impact it can have on a company’s performance.
That also means more people from every department will get a chance to contribute to the company’s digital visibility with their unique skills and perspectives.
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