With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those lines, the company is offering a unique level of transparency into its battle against hackers and other bad actors on the platform. The question, though, is will these actions be enough to mollify an increasingly distrustful public.
In a recent report, Facebook is said to have … READ MORE »
As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017.
Reaction to the headline, as it made the rounds on social media, was swift and vitriolic. People reacted with rage, directed against the Mandalay, the ownership, and, in general, the class of … READ MORE »
Coming right on the heels of the landmark announcement that Tesla had “done it,” the company had created a fully electric family car for a middle-class budget, Tesla was forced to admit production wasn’t quite where they wanted it to be. As it turned out, they were way behind, but they were still taking pre-orders.
The company asked anxious customers to be patient, that they would solve their production problems. Now, it seems, they have. But it’s too little too late for some, … READ MORE »
Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let’s take a look at a company called Little Sapling Toys. This company began life about ten years ago, selling products on Etsy.com. Their main product was wooden teethers that were finished without any harmful products or toxins.
Little Sapling toys had no huge selection of influencer followers, or celebrities to work with. … READ MORE »
Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider.
There are so many factors that need to be considered for success, but timing is one of the most important. When it comes to timing some of the things to consider include the … READ MORE »
The Amtrak rail company suffered a major, tragic PR crisis recently after a deadly train derailment in Washington State. A fast-moving passenger train jumped the tracks, with some cars landing in the woods and others landing on a busy interstate below the rail overpass. At least three people were killed, and dozens more were injured.
After the accident, the interstate was closed for hours as wreckage was cleaned up and rescue crews attempted to help wounded people trapped in derailed cars. While the investigation … READ MORE »
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. Some of it is really basic information that should have been researched for the product or organization long before any campaign is conceived, but just because it should have been done … doesn’t mean it was. So let’s start with the basics.
Who do you want to reach with the campaign and why? Yes, that “why” is important. Before you … READ MORE »
The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience.
Cision recently responded to these changes and the growing demand from PR specialists by overhauling its dashboard. The new design makes it easier for newcomers and veterans alike to get results.
More Focus on Tracking … READ MORE »
A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a celebrity to market your product and/or services. With that in mind, below are some market trends as they relate to the do and don’ts of hiring a celebrity for branding purposes.
Bombarded with messaging and commercials their entire lives, today’s … READ MORE »
It’s the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the commercials. On the Monday following the big game, commercials are deconstructed, rehashed and dissected around the water cooler. They are reviewed and discussed on blogs—almost as much as the actual football game, more so if the game turns out to be … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
Follow Ronn on Instagram
Follow Ronn on Twitter
Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.