For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired.
However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm.
It also requires some basic knowledge about how the media industry works, so that their buttons can be pressed with results delivered like they were picked out of a vending machine.
Here are 3 Proven Methods for acquiring earned media: Reach Out … READ MORE »
Knowing how to respond and doing so without hesitation are vital when dealing with a public relations crisis.
Here are some of the ways we suggest if faced with a media crisis: Take responsibility..
Remember that scene in the movies when Harrison Ford advises the President on how to deal with questions from the press. It went something like if they ask if he was a friend, you say he was a dear friend….if they call him a close friend, you say, lifelong friend. … READ MORE »
You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably not as good a manager as you are an entrepreneur. You do so much of the “creative” stuff intuitively, but the day-to-day operational stuff requires thought and planning and … work!
I get it. I understand how transitioning from visionary can be difficult. But … READ MORE »
Denver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas.
It’s no big surprise at all that the Mile High City has been placed in this illustrious and esteemed category. Many factors contribute to Denver’s placement on Forbes’ list. In 2014, the city surpassed its yearly oil production record, impressively … READ MORE »
Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if they want to know about products on the market and how they can be used; and if they are trying to narrow down options. There are probably other reasons, but … READ MORE »
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.