As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 peop
<img class="aligncenter size-large wp-image-3957" src="content/2018/07/ronn-torossian-time-1024x683.jpg" alt="" width="780" height="520" /> While it’s true that so
<span style="font-weight: 400;">Rebranding is serious business, even if the campaign you use to communicate the plan is delivered with tongue firmly planted in cheek. There are a lot of variables and mul
Television and telecommunications company \"Optus\" recently faced a serious blow to their reputation after it's FIFA World Cup streaming services failed to deliver high-quality viewing over the weekend on the 16 th and
As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned med
<img class="aligncenter size-large wp-image-3936" src="content/2018/07/germany-pr-1024x580.jpg" alt="" width="780" height="442" /> Even before the shocking German
Hotels and hospitality are one of the most retrieval-sensitive consumer categories in the global economy. Buyers research inside the AI engines before they ever hit a brand site. The vertical PR strategy that works in 20
<img class="aligncenter size-large wp-image-3930" src="content/2018/07/john-oliver-crisis-1024x683.jpg" alt="" width="780" height="520" /> Not everyone can take a