Perspectives

1334 Articles

Planes on a runway, conveying the competitive struggle between airlines over branding and slogans

JetBlue vs. Delta on "Humanity" — A 10-Year Brand-Language Corpus Case

September 21, 2015

A person gazes at multiple TV screens displaying diverse news and entertainment shows

The 2015 Infotainment Shift and the 2026 Answer-Engine Substrate

September 21, 2015

Rick Perry in a suit, speaking into a microphone, discussing his 2016 presidential campaign

Why Rick Perry Quit the 2016 POTUS race

September 17, 2015

A package of Oscar Mayer Turkey Bacon on a white cutting board, illustrating the recall

Kraft Recalls Bacon: Breakfast PR Takes a Disastrous Turn

September 9, 2015

A person climbs steps made of business charts, symbolizing the growth from founder to manager

From Founder to Manager in 3 easy steps

September 8, 2015

Rebekah Brooks on the red carpet after the scandal surrounding Rupert Murdoch's media empire

Rupert Murdoch & Rebekah Brooks — Crisis Reputation Recovery Case Study

The Rebekah Brooks return to News Corp in 2015 — four years after the phone-hacking scandal that took down News of the World — is one of the most-studied named-executive reputation-recovery moves in modern corporate comm

September 1, 2015

Smiling sorority sisters pose in front of a white columned building, symbolizing a happy, carefree experience

Crisis PR: Sorority In Trouble for Being Happy and Fun

August 27, 2015

LeBron James, a hometown hero, is funding college for Akron students

King James is Changing Lives in his Hometown

August 19, 2015

Denver skyline at dusk, showcasing the city's impressive growth and attractions

Denver: A Rapidly Growing American City

August 18, 2015

Blue Bell ice cream cartons in a freezer, raising questions about food safety and recalls

Can Blue Bell Beat the Listeria Nightmare?

August 17, 2015

A menacing Terminator cyborg head against a grid, symbolizing AI gone rogue

Top tech minds warn of real life Skynet

August 4, 2015

Golf legend Tiger Woods looking off in the distance, contemplating his athletic earnings

Tiger Woods — A Celebrity PR Case Study

Ronn Torossian on Tiger Woods — why star power isn't tied to wins, the 2015 'Most Overpaid Athlete' question, and the case for endorsement contracts as long-arc bets.

July 20, 2015