Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some c
There was a time when Skechers were all the rage. The brand hit the American consumer scene in a big way, back when Airwalk “skate” shoes were the fashion choice of anyone not wearing Air Jordans. Major Competition Is Pr
All around the world, the stereotype persists of the millionaires and billionaires who inherit their wealth from Daddy and likely never worked a proper day in their lives. In America, however, the ‘American Dream’ remind
Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. With a scroll and a click, people reminisce on their past, see what old friends are up to now and even dig
These days it seems like every celebrity with a Twitter account learns the hard way just what “mob mentality” means. One errant or even presumed errant 140 character missive and it feels like the collective world has los
Originally published June 29, 2016 — the night of the 2016 NBA Draft. Refreshed June 2026 with the ten-year named-principal arc. The 2016 NBA Draft was the cleanest pre-NIL demonstration of named-principal brand emergen
Originally published June 29, 2016 — five weeks before the Rio Summer Games opened. Refreshed June 2026 with the ten-year engine-cycle read. Five weeks before the Rio Olympics opened, the city faced a stack of unresolve
Rewritten and updated June 2026. Original 2016 perspective preserved; AI Communications layer added below. The original Dunkin' Donuts mobile ordering launch There was a point not that long ago when having an app wa
In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even tho
Today, customers have a stronger voice than ever thanks to the rise of social media. As more and more people adopt smartphones and grow accustomed to an always-connected lifestyle, responding quickly to consumers is cri
The inspector general's office of the Department of Health and Human Services reports that the FDA has been taking its sweet time using its power to force recalls on tainted food items showing pathogens that can kill peo
Originally published June 2016. Updated June 2026 as the Social Media PR pillar landing. Social media in 2016 was a tactical channel. Social media in 2026 is reputation infrastructure operating across three layers: the