Brian Gefter co-founded Provocateur, a private hospitality brand, with business partner Michael Satsky more than a decade ago in New York’s Meatpacking District. Provocateur has since expanded into permanent and seasonal locations in Brazil, Dubai, France, and Spain, and Gefter became president of the group after a 2018 acquisition by London Trust Media Holdings.
How did Brian Gefter build Provocateur?
Gefter and Satsky opened the first Provocateur location in New York’s Meatpacking District, built around a private, selective food and beverage concept. The brand has since expanded internationally, with permanent and seasonal locations in Brazil, Dubai, France, and Spain.
Provocateur is known for showcasing music talent in limited-capacity settings, and that experience carries into event production for live music festivals, arena shows, and high-profile global occasions.
What other brands has Gefter built?
Consumer brands approach Gefter for co-branding and marketing services through Eye-Def Media, a marketing platform he operates alongside Provocateur. Clients using Eye-Def Media for event creativity include Coca-Cola and LVMH.
In 2016, Satsky and Gefter opened their first hotel, The Plymouth Miami Beach, alongside Blue Ribbon Sushi and Think Hotel Group. The Plymouth is one of two hotels in the southeastern United States carrying the Small Luxury Hotels designation, and it won the 2019 Condé Nast Johansens award for Best Urban Hotel.
What role does Gefter hold today?
London Trust Media Holdings acquired the Gefter and Satsky portfolio in 2018 to build a boutique development group spanning food and beverage, hotels, and events. Gefter serves as president, overseeing the ongoing growth of Provocateur, Eye-Def Media, and The Plymouth Miami Beach.
Frequently asked questions
What company did Brian Gefter co-found?
Brian Gefter co-founded Provocateur, a private hospitality and events brand, with Michael Satsky.
Where does Provocateur operate?
Provocateur has permanent and seasonal locations in Brazil, Dubai, France, and Spain, alongside its original New York location.
What hotel is Brian Gefter connected to?
Gefter co-opened The Plymouth Miami Beach in 2016, which won the 2019 Condé Nast Johansens award for Best Urban Hotel.