No matter how great a solution that a company has created might be for the customers, if those customers don't perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers....
Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank,...
There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the public. To better plan and organize each one of those elements and help create the...
Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing. The...
Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions....
A business should have a plan in place on how to handle engagement with all types of audience. Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall...
For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. However, not every company can understand how it...
Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. There is nothing...
The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may...
When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it's time to start experimenting with different, and more advanced strategies to generate a lot more...
