Consumers today don’t want to know “if” your company offers something. They want to know “how easy” that service is for them to use.
Not too long ago, to get the full story on a new car, you had to...
Coffee company Considering Brand Expansion
Starbucks has always offered edible items such as desserts, cookies, and other sweet treats. But the Seattle based coffee company is now talking about expanding into offering food items. While some food, and beverage PR...
Running a PR firm in the heart of New York City can have its challenges – and day after day it is always something different.
Here’s today February 11, 2013:
My day started at 5am. I like the idea of getting...
In The Guardian this week, major headline op-ed creating a lot of discussion in the PR world: “More PRs and fewer journalists threatens democracy”, and complaining about how “Journalists are deluged with press releases that often amount to "oven-ready...
This weekend I thoroughly enjoyed attending the 20 year Stuyvesant HS reunion party for the Class of 1992. Mothers, fathers and old friends – today, professionals ranging from Internal medicine specialists to Ford Motor Executives living in Mexico City,...
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC.
Westside Market NYC is...
1. I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0
I believe while we will see...
(Part 2 of 2 Book Excerpt):
Walmart personal? Sure. This is not just about the greeters who stand at the entrance of every store. It’s about the connection the store makes with individual shoppers when they buy knee-high socks and...
At the conclusion of my book: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” I offer 10 tips – Here are a random selection of some of them:
Under-promise and over-deliver: consistently exceeding...
Fascinating case unfolding in Sydney, Australia surrounding a journalist who collaborated with others to expose allegations of sexual harassment against the Speaker- and that the media advisor "used the processes of the court as an instrument in a calculated...
