It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see...
Holiday Marketing
It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According...
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs...
You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying...
The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established...
I am a lifelong New Yorker – Born and bred in this great city. I love New York. I have never seen devastation like that which Hurricane Sandy has brought us – There isn’t anyone who doesn’t know someone...
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC.
Westside Market NYC is...
Watching Mike Tyson on The Today Show this morning was an “interesting” experience. Can anyone believe that Mike Tyson will soon have his one-man show "Mike Tyson: Undisputed Truth" on Broadway? Yes, you read it right – Mike Tyson...
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor
I‘d imagine that owning a nightclub is no easy task – Dealing with late...
My Thoughts on Jeremy Lin
The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? In the latest case of the PR industry being a convenient whipping boy, the Mayor of...
