Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results.
Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of...
According to recent studies, most customer interactions will be driven by artificial intelligence in the next few years.
That's why many businesses from big enterprises to start-ups have started relying on AI solutions for their buying journey at every...
To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions.
That means their personalized media campaigns are completely founded on outside...
Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.
While this might be a good idea for certain household brand names, most of the time, people that use certain...
While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.
In...
Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies.
Various tools or features such as voice assistance weren’t widely...
The digital space and pretty much all markets these days are incredibly crowded. There are hundreds of thousands of pieces of information available to people online, which means consumers can easily get overwhelmed to the point where all they...
While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information.
Another task is...
At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches.
However, if a business...
Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems.
PR professionals can help raise awareness by advancing dialogue...
