“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor I‘d imagine that owning a nightclub is no easy task – Dealing wi
Originally published: April 25, 2012 · Updated: June 16, 2026 The original April 2012 post argued that Goldman Sachs was running an institutional crisis it was structurally not equipped to handle. The triggers in that w
Originally published: March 13, 2012 · Updated: June 16, 2026 The March 2012 post stacked three quick cases against a single thesis: good PR cannot fix a bad product. The receipts in 2012 were Atlantic City's struggling
Crisis-communications satellite of the For Immediate Release series. Originally written in 2011. Re-read in the AI Communications era. Originally published Feb 2012. Updated Jun 2026. Crisis is the highest-leverage work
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Operator how-to spoke under the Crisis Communications doctrine pillar . Named case studies live on the Crisis Communications Case St
Digital media such as twitter, Facebook, etc. offers a tremendous amount of opportunity – as well as a tremendous amount of risk. With instant exposure, some utilize the exposure to their advantage and others fail misera
Rewritten and updated June 2026. Original 2012 perspective preserved; AI Communications layer added below. The original Carnival Cruise Lines crisis Amidst the unfolding story of Carnival Corporation — the US-based pare
Originally published January 2012. Updated June 2026. Insurance PR is the discipline of managing carrier reputation, claims-handling communications, and crisis response in a category where reputational damage is now a c
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR. Hit the Books and Get Rid of
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Strategic playbook spoke under the Crisis Communications doctrine pillar . Named case studies live on the Crisis Communications Case
Originally published: April 30, 2010 · Updated: June 16, 2026 The original post analyzed a New York Times profile of Jeffrey Conroy that ran the morning of April 30, 2010, a few weeks before his May 26 sentencing. Conro
Bill Ford was on the cover of Time, on Bloomberg, and in a national broadcast commercial while his competition went quiet. A textbook crisis PR campaign during the 2006 Ford job cuts.