Interesting article in the New York Times recently about how some networks are producing new reality shows that revolve around entrepreneurs. From America’s Next Great restaurant to Shark Tank, entrepreneurs are becoming personalities on these programs, and I think it’s something that will stick around for quite awhile.

In an era when we see digital media dominating the world and everyone utilizing self-created content, the down economy has forced many to self-create new opportunities (like companies).  The public itself is for that reason, and others drawn to the American dream – The American success story of those who are self created and self reliant. Although most people dream of this, its not the reality for most, so it seems that networks are giving the public an avenue to see this kind of entrepreneurship first hand.

As a business owner myself, I can tell you that all problems don’t end within an hour and pause for commercial breaks (and it’s among the reasons I have said no to multiple reality shows I have been offered through the years). Hopefully though, more people will be inspired by these shows and will take a chance to be their own boss as well. I can tell you from first hand experience, there is nothing better.

I wish all of the new “reality” stars success (including my friend Daymond John of Shark Tank), but I’d urge all to take this opportunity as well as any other Public Relations opportunity with a grain of salt  – There is a degree of risk for anything which could be beneficial (and this PR agency would be happy to be the one whispering advice in your ear, albeit off camera, not on.)

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Ronn Torossian

5WPR

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.