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PR campaign ideas and a planning guide: stunts, trends, ambassadors, partnerships, values and data-led campaigns, with real cases, risks and measurement.

Heineken's The Closer bottle opener campaign explained: what it was, how it launched, and five lessons for PR teams on turning a product into real news.

Addiction PR runs under HIPAA, 42 CFR Part 2 and EKRA. How 5WPR works with rehab centers, with links to its rehab page and three Everything-PR guides.

Seven forms of digital communication, from email and text to social media and video calls, with examples, marketing uses, Pew platform data and legal basics.

Rick De La Croix built Hublot's ambassador strategy with Usain Bolt and Jay-Z, then founded Bomberg Watches and now leads Ares Distributors worldwide today.

Originally published November 2020. Updated June 2026. In November 2020 — two years before ChatGPT's public launch — I documented the chatbot brand playbook: introductions, conversational tone, fallback mechanics, c

Another week, and the New York Times editorial team is still in the headlines, as the fallout continues over the publication of an op-ed by U.S. Senator Tom Cotton, which some Times’ staffers considered controversial. N

Round the clock news coverage of the COVID-19 virus became to ramp up as the first cases were diagnosed in the United States. Not long after, one of the news networks became part of the story. CBS News shut down its NYC

Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but manag

Public perception may peg the public relations industry as purely focused on “spin” and hyping up clients’ reputations. While these elements are key parts of a public relations agency’s repertoire, there is much more th

Journalism is being defunded. Public relations is being upgraded. The pay gap between the two now reshapes both industries — and the reader is often unaware which side won.

Michael Cammarata co-founded Schmidt's Naturals in 2014, scaled it to 14,000 US retail outlets, and became CEO after Unilever's December 2017 acquisition.