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Brian Gefter co-founded Provocateur with Michael Satsky, expanded it into Brazil, Dubai, France, and Spain, and became president after a 2018 acquisition.

Why did NBC pick Katie Couric to host the Pyeongchang 2018 opening? Sourced dates, reactions and ratings, and what this page got wrong. Oct 2026 update.

The Uber data breach cover-up ended in a conviction of its security chief. See the timeline, the $148M settlement and what changed in breach disclosure.

In 2017 I called SpaceX's rocket landing impossible. This month, a single booster flew for the 35th time. What was impossible is now infrastructure — and the same shift is happening to PR.

Mall public relations works when a mall gives people a reason to visit that no single store provides. Four campaigns show how, and one shows what goes wrong.

Elie Hirschfeld has led Hirschfeld Properties since 1976, developing Manhattan hotels and towers, and now building Park.com, a digital parking platform.

Mark Zuckerberg and Priscilla Chan have three daughters: Maxima, August and Aurelia. See their ages, how the family shares news, and what happened to The Primary School.

The best sorority PR campaigns ever, from Tri Delta's $100 million for St. Jude to ZTA's Think Pink, Delta Sigma Theta's 1913 march, Bama Rush and the Alpha Phi video, with dated facts.

Tiger Woods' 2017 DUI arrest, rehab disclosure, 2019 Masters win and Nike exit, with dated facts and the PR lessons for named-principal reputation work.

Originally published: June 18, 2015 · Updated: June 17, 2026 The June 2015 post called Apple's News app launch with iOS 9 as a quiet but significant move into news aggregation. The piece read it correctly at the time: A

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The 87th Academy Awards show is now a part of the history books. “Birdman” was the big winner of the night, taking home four wins in the nine categories that it was nominated for. While it is always fun to take a look at