The term “digital transformation” is a popular one in digital marketing, and is never far from the lips of senior executives and marketing consultants the industry over. The spectrum of adoption, however, is wide: some
“What’s in a name?”, Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet . However, when it comes to public relations professionals who fulfill many respo
Recently, a meme made its way around social media. Stop following the filtered Instagram models, it admonished, and start following luminaries and intellects — people that have more intellectual power. This recommendati
The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia. Marketing myopia, on the other hand, doesn’t confine itself to geography a
Uber satellite under the rt.com Uber pillar. Original analysis written September 2019, the week after Uber's Q2 2019 earnings call. Re-read in 2026 with the recovery arc that followed. Originally published Sep 2019.
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does t
Originally published September 11, 2019 covering the Capital One breach response after the July 2019 disclosure of approximately 100 million customer records compromised. Refreshed June 2026 with the seven-year retrospe
The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative.
When a sports figure faces backlash, the window to shape the narrative closes within hours. Speed, directness, and acknowledging harm before defending intent — the playbook.
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.
When major toy company Mattel received a letter from an anonymous whistleblower, the decision was made to get out ahead of the story. The company announced it had received a letter with the explanation that the company
Virgin Galactic is not selling spaceflights. It is selling a story — and it built the story before the product existed. A case study in how to launch a category.