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A hand stacks branded customer loyalty cards, symbolizing cost-effective customer retention strategies

Brands are Using Loyalty to Cut Acquisition Costs

October 21, 2019

A teen girl holds shopping bags, representing new research on Gen Z buying habits

New Research on the Buying Habits of Gen Z

October 18, 2019

Panelists discuss why audiences disdain advertisements and actively avoid them

People Hate Ads

October 15, 2019

Comparing long and short SMS messages on a phone screen

SMS: Long or Short?

October 14, 2019

The Shifting in Brand-Influencer Relationships

October 11, 2019

A megaphone and speech bubble with a '!’ sign illustrate common PR errors to avoid

Don’t Make These Common Public Relations Mistakes

October 11, 2019

Influencers collaborating with brands, reaching a wider audience through social media marketing

Working with Influencers to Boost Marketing Reach

October 10, 2019

Hands reaching for puzzle pieces illustrating customizable marketing strategies

What Customizable Marketing Means

October 9, 2019

Abstract geometric shapes hinting at growth, illustrating patience in digital marketing

Success Takes Time: A More Patient Approach to Digital Marketing

October 8, 2019

AI-generated hand reaching out to a human hand, symbolizing evolving communication

AI is Changing Human Communication

October 4, 2019

A user-friendly digital interface showcasing how marketing improves online experiences

How Digital Marketing Can Cater to the User Experience

October 1, 2019

A swirling digital vortex symbolizing the challenges and opportunities of digital transformation

Digital Transformation: Buzzword and Challenge

September 26, 2019