Yes, you read that right. eCampus, an online university with a roster of over 30,000 students, will now offer a three year degree program for social media influencing. It’s a marked shift away from traditional degree pr
Ted Lewis, a popular musician in the 1940s is credited with being one of the first, but certainly not the last person to say those words. While it’s not realistic to think that all employees within a company are happy,
That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office. But for companies doing business online, a traffic jam is a completely different, and much more desir
The ongoing battle among brands today is the one raging over customer loyalty. The environment of digital marketing is shifting, and this causes competition in various forms. As more brands become aware of the importanc
Gen Z has become a focal point for many marketers seeking to connect with this up and coming generation with hefty buying power. In the most recent edition of the Piper Jaffray 38th Semi-Annual Taking Stock With Teens®
That was the message nearly 100,000 attendees at the recent Advertising Week conference heard in New York from moderator on a panel of speakers talking about creativity. The speaker went on to say that today’s customer
Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketi
Public perception may peg the public relations industry as purely focused on “spin” and hyping up clients’ reputations. While these elements are key parts of a public relations agency’s repertoire, there is much more th
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective t
Communication is a vital part of the human experience: it’s how we connect, share resources, fall in love, solve problems and build the intricate networks that make up our disparate civilizations. Being such a central p