Some random musings following a particularly exhausting week – Late nite meetings, events and simply busy.

Friday nite I hosted a dinner in my home for 2 current clients, and a former client who was a cabinet member of a foreign government, and he remarked that in today’s world CEO’s are the real leaders more than politicians.  With what is transpiring in today’s world, it surely seems the case, and business leaders have tremendous reach and influence – All of us should realize it and act accordingly.

Public Relations’ pros need to continue to learn business.  Clients utilize PR to strategically grow their business, and we have to constantly view the business world, and our clients through “business eyes”, and not just as PR folks.  I think more PR people need to be reading business classes, and learning what revenues are, gross profit and what margins mean…. And not just how to write a press release.

This article is something anyone pitching media should read – Local means local, and industry jargon is necessary for industry trades.  One of the reasons 5WPR continues to succeed is we understand how to pitch media and how to penetrate with focused story ideas.  It counts and matters. Get it?

Ronn Torossian

5WPR

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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