Ronn Torossian’s full list and explanations have been published here

I wanted to provide an abridged version here… so in no particular order, wanted to provide my thoughts on the best 10 Public Relations books.

  • “How to Win Friends and Influence People” by Dale Carnegie
  • “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell
  • “Crystallizing Public Opinion” by Edward Bernays: The man considered to be the father of the  public relations industry
  • “Thank You for Smoking” by Christopher Buckley
  • “Confessions of an Advertising Man” by David Ogilvy
  • “It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business” by Jason Jennings &  Laurence Haughton
  • “Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset” by Daniel Diermeier
  • “Spin: How to Turn the Power of the Press to Your Advantage” by Michael S. Sitrick – (CEO of a crisis PR firm)
  • “Game change: Obama and the Clintons, McCain and Palin, and the race of a lifetime” by John Heilemann & Mark Halperin
  • “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian: My PR book is a must read and I am sure will make all the must read PR lists for many years to come. Buy this book at Barnes and Noble or online at Amazon.

Now you have the required PR reading list and the top 10 PR books from the owner of 1 of the largest PR firms in the US.

 

See also  PR Perspectives on Effective Digital Marketing Strategies

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Ronn Torossian on Business Insider

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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