Writing

Essays

Notes on AI Communications, Citation Share, GEO, reputation in LLMs, and the answer-engine era.

See also: Books — For Immediate Release

May 2026
Is Citation Share the New Market Share? What the Data Shows
Citation share measures sourcing in AI answers, not sales. What the data shows and what no study has proven yet.
May 2026
What Does ChatGPT Say About Your Brand? How to Check and Change It
How AI answers form a brand's reputation, how to check yours across platforms, and which sources change the paragraph.
May 2026
How Do Brands Get Into ChatGPT Answers? Seven Methods With Data
Seven methods that get a brand into AI answers, tested against Princeton research and 5W citation data.