A grieving father made the news recently for a horribly insulting reason. It seems the man’s daughter was killed in a car crash. The teenager’s death was incredibly difficult for her loving dad, but what happened just the other day poured gritty salt into a very fresh wound. The story, Ronn Torossian says, is terrible, and also a strong warning for any PR effort that depends on a third party list company for sales leads.
A local office supply chain sent the man a … READ MORE »
According to Ronn Torossian, CEO of 5WPR, there are several public relations strategies that can play a dominant role if businesses want to attain greater success. Some of these have already played huge parts, but there are others that need to be focused on even more.
#1 – Keep it simple, keep it clean
With so many places to roam around on the internet, some users may feel overwhelmed by the massive amount of information available. … READ MORE »
So you have some big news to share? A press release is a great place to start. With so many outlets available for online distribution, both paid and free, as well as local options, it’s almost a necessary component to sharing any news with the public both locally and across the world. Use our tips below to make sure your press release stands out in a crowd.
Quote An Authority
Quote someone who is an authority to add a level of interest … READ MORE »
Small businesses serve a unique purpose within the business and surrounding community and are an important part of the economy. Without their dedication to great customer service and unwavering desire to provide a special product to everyone that walks through their doors or comes through their site, America would be lacking something great. Money tends to be stretched thin for small businesses even when there’s profit to be had. Implement some of our best profitable small business media relations tips for … READ MORE »
They say that imitation is the sincerest form of flattery. But in the realm of ideas, “imitation” can cross over into something “indictable”, fairly quickly. Particularly when the object of your imitation is unaware of your intentions, or actions. Such was the case, and the lesson learned by toy company, GoldieBlox.
The company produces a product that, it says, is empowering to girls, teaching them that they can crossover typical cultural gender roles, and be who they want to be.
To power … READ MORE »
The holiday season is undoubtedly the most vigorous time of the year for package delivery companies such as USPS, FedEx ,and UPS. Nearly every year, the media runs a story about shipping times, and how much of a load these companies have to manage.
For a few years, that worked in the companies’ favor. But now, it comes across as a bit whiny. Consumers are fatigued with the story. They know the companies have to work harder. Doesn’t everyone in the marketplace deal … READ MORE »
December is nearly through, and most of the country is now thinking about how they will spend their Christmas, and New Years holidays. There will be parties, and relatives, and friends, and fun. Then there will be a few days of recovery, and back to reality.
For most, that means returning to the grind somewhere around January 3rd. But, then there are taxes to consider, and business plans to tweak, and personal goals to set for the new year. There goes week … READ MORE »
As a parent living in New York City we spent a lot of time investigating and applying to private schools for our children. Indeed, the process is as painful as one may imagine. From the parent and the child interviews, psychological and educational evaluations, to the open houses, the applications and testing process is really a draining and arduous process.
Indeed, during this process, we spent considerable time Googling and reading about the schools, from their own information to that of parents on blogs and … READ MORE »
Clients hire 5WPR to get their brand the maximum Return on Investment (ROI), which for some, might be sold product, website traffic, new clients for their service, and much more. The perfect picture any client paints when walking through 5WPR’s door is a sit down with Dr. Phil and a profile in The Wall Street Journal. Of course that type of tier one media is astonishing, but it isn’t always possible.
What we have noticed, is that what is now the status … READ MORE »
Have a high-profile executive who called me very early this morning in a panic. A friend of a friend, I had seen the full page story that a local tabloid newspaper ran about him, and understood instantly why he was calling.
He explained “The story isn’t true as I explained to the reporter. He called me, we spoke for a while he didn’t tell me he was running a story… and then I went back to work.” Well, low and behold, today for him isn’t … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.