Answer Engine Optimization: AEO, AI Overviews and AI Mode
Answer engine optimization explained: the five-step AEO framework, plus how to appear in Google AI Overviews and AI Mode, with a checklist you can use today.
AI Communications Doctrine
44 Articles
Doctrine and opinion: Ronn's essays, frameworks and positions on AI communications and generative engine optimization. No original data; studies go to AI Visibility Research.
The Productivity Is in Your Company. You Just Don't Own It.
Every board deck this quarter has the same slide: AI adoption up, productivity flat. It's not the model. It's not the vendor. The gains are landing on personal laptops running personal ChatGPT accounts — and the enterpri
The 8.7-to-1 Problem: Gambling's Communications Gap Is Now a Capital Markets Problem
The U.S. gambling industry spent $520M on celebrity endorsements and $60M on responsible gambling in 2025 — an 8.7-to-1 ratio. The highest of any regulated American consumer category. It is now inside Sustainalytics, MSC
AI Marketing: Why Safety Research Is the Growth Content
Anthropic doesn't have a thought-leadership program. It has an interpretability research program. The 30-year category error costing AI vendors enterprise deals — and the 15% threshold buyers in regulated industries actu
World Cup Fan Zone Shooting: Sponsor Response in 24 Hours
A fatal shooting at a San Jose World Cup fan zone put FIFA sponsors in crisis. What happened, how other incidents compare, and a 24-hour sponsor checklist.
For Immediate Release Part 2: Know Your Own Reality
Chapter 2 of For Immediate Release: why brands that hold one clear position beat brands that stretch, from Apple to McDonald's, and what it means for AI search.
I Was Writing the Modern PR Playbook in Business Insider in 2011. Here Are the Receipts.
Five from my 2011 Business Insider archive — representative samples of what would later become AI Communications. Crisis PR, celebrity PR, social media, brand strategy, and the case for PR itself.
For Immediate Release Part 10: Fifty Rules for PR Success
Chapter 10 of For Immediate Release: the book's fifty closing rules for PR success, plus Rule 51 for writing for both readers and AI answer engines.
For Immediate Release Part 1: Moving People, Shifting Minds
Chapter 1 of For Immediate Release: why earned credibility moves people advertising cannot reach, and how it shapes the answers AI engines give buyers.
For Immediate Release Part 3: Talk Isn't Cheap, Undervalued
Chapter 3 of For Immediate Release: how exact, repeated wording builds brand equity, with market-moving phrase examples and what it means for AI answers.
AI Communications — A Founder's Pillar on the Discipline I Named
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The founder's pillar on the discipline I named.
Media Relations Guide: Pitching, Releases and Press Kits
A media relations guide: how to build a media list, pitch reporters, use releases and advisories, assemble a press kit and measure coverage, with sourced data.