CEOs in ChatGPT Answers: Why Some Appear in 2026
Why some CEOs appear in ChatGPT answers and others do not: how engines choose sources, what the Muck Rack data shows and a five-point check for executives.
AI Communications Doctrine
42 Articles
Doctrine and opinion: Ronn's essays, frameworks and positions on AI communications and generative engine optimization. No original data; studies go to AI Visibility Research.
AI Repeats Outdated Company Info: 5 Fixes for 2026
When AI repeats outdated information about your company: why it happens, how to find the source page, and a five-step plan to correct it and track the change.
How Do Executives Show Up in AI Search Results? 6 Steps
How executives show up in AI search results: what Google's guide says, why Person schema is optional, how Wikipedia notability works and a monthly test log.
GEO Services for B2B Tech Companies: A 90 Day Plan
A PR founder lays out a 90 day GEO plan for B2B tech companies: what to fix first, what to publish, which sources to earn and how to measure the change after 90 days.
How AI Engines Decide What to Cite About a Brand: 5 Signals
How AI engines decide which brands to cite: five signals, what the data shows about earned media and sources, and a checklist to test your own brand.
GEO Agency: What to Look For and How 5W Approaches It
A GEO agency gets brands cited by AI answer engines. Learn what generative engine optimization includes, six questions to ask before hiring, and how 5W works.
McKinsey Consumer Report: Brand Sites Get 1% of Citations
McKinsey's State of the Consumer 2026 report says brand websites supply only 1 percent of LLM citations in consumer goods. See what it says, where it stops, and a five-step PR plan.
Citation Share: The Metric That Replaced Market Share
Citation Share is the percentage of AI engine answers to category buyer prompts that name your brand. The definition, the math, the CPG Index findings and how to improve it.
What Does an AI Communications Firm Do
An AI Communications firm builds your brand's authority inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here's what the discipline actually is — and how it works.
GEO for PR: A Practical Checklist for PR Teams in 2026
A seven-step GEO checklist for PR teams: answer-first leads, crawler settings, source discipline, content-type formats, a review gate and quarterly audits.
25 Years Pitching Reporters: The Gatekeeper Is Gone
The reporter was the gatekeeper for a century. Now a model answers first — before the reporter, the search engine, or the salesperson gets a turn. A new Everything-PR study shows the retrieval layer deciding who exists,
AI Brand Monitoring and Sentiment: Tools and Method
AI brand monitoring and sentiment analysis in one method: the tools, a four-point evaluation framework, a weekly sampling routine, and the traps that skew the data.