Doctrine and opinion: Ronn's essays, frameworks and positions on AI communications and generative engine optimization. No original data; studies go to AI Visibility Research.
I started in PR in 1996. Since then I've watched the industry rebuild itself three times. Digital. Social. Content. Each one was disruptive. Each one was survivable. The fourth rebuild — AI Communications — is the b
Dunkin' mobile ordering went national in June 2016 at more than 8,000 restaurants. See what the launch did right, what it risked and an app launch checklist.
Three PR strategies from January 2014, simple content, mobile and retargeting, tested against StatCounter, Baymard and 2026 data, with the AI-search version of each and a quarter-long plan.
Originally published: May 20, 2013 · Updated: June 16, 2026 The 2013 post was an excerpt from For Immediate Release that used Hint Water as the working case study for how a small brand can compete in a category dominate
Why did BlackBerry consolidate its $10 million PR account in 2013? Sourced facts on APCO, Text 100, the 2014 review and this page's 2013 view. Oct 2026 update.
Originally published: April 22, 2013 · Updated: June 16, 2026 In April 2013, The Guardian profiled Lewis Dvorkin, then Chief Product Officer of Forbes Media, who had spent three years rebuilding the company around an id
Originally published: July 24, 2012 · Updated: June 16, 2026 On July 20, 2012, a gunman opened fire during a midnight screening of The Dark Knight Rises at the Century 16 theater in Aurora, Colorado. Twelve people were
Media training in 2012 was about teaching the principal to handle a journalist in a room. The pitch deck stayed home. The principal walked in alone, sat down, answered questions, and walked out. The performance shaped t
Originally published: August 26, 2011 · Updated: June 16, 2026 I wrote this two days after Steve Jobs resigned as CEO of Apple on August 24, 2011. He died six weeks later, on October 5. The original post was a tribute —
Originally published: August 15, 2011 · Updated: June 16, 2026 In August 2011 I had just become a Business Insider contributor and posted a short summer reading list with three titles. All three still hold up. I am rest
Originally published: March 29, 2011 · Updated: June 16, 2026 In March 2011 The New York Times wrote about a wave of reality television built around entrepreneurs — America's Next Great Restaurant, Shark Tank, The Appre
Every founder I talk to is building for a customer who no longer exists. The customer they are building for opens Google, reads articles, clicks through to a website, and converts on a landing page. That customer is bei