Doctrine and opinion: Ronn's essays, frameworks and positions on AI communications and generative engine optimization. No original data; studies go to AI Visibility Research.
Originally published: January 3, 2011 · Updated: June 16, 2026 In January 2011, The Holmes Report — now PRovoke Media — published its 2010 Agency Report Card on 5W. Paul Holmes wrote that 5W was among the most aggressiv
Originally published: December 9, 2010 · Updated: June 16, 2026 I wrote a day-in-the-life post in December 2010 describing one week at 5W. Holiday e-commerce strategy sessions. A Soho House lunch with a former client. T
Originally published: December 9, 2010 · Updated: June 16, 2026 I lost a client in December 2010 and wrote about being relieved. The setup: 5W had been hired by the international headquarters of a major global brand. Th
Originally published: October 25, 2010 · Updated: June 16, 2026 In October 2010 the PR industry was running through a wave of holding-company acquisitions of independent firms. The thesis at the time: M&A activity p
Originally published: June 17, 2010 · Updated: June 16, 2026 The 2010 version of this piece argued that positive thinking — sometimes mocked as a Barnes & Noble self-help category — is an operational discipline for
Originally published: May 13, 2010 · Updated: June 16, 2026 The May 2010 post described one of the CEO breakfasts I had been hosting at the 5W offices in midtown Manhattan since the mid-2000s. Twenty-two founders and se
Originally published: May 10, 2010 · Updated: June 16, 2026 The 2010 piece was a short three-point post written after a tough week. The hooks: a Friday-night dinner I hosted at home with two current clients and a former
The biggest product placement in the world is no longer in a movie. Not the Bond car. Not the Oprah list. Not the Super Bowl ad. It's a sentence inside ChatGPT. When a buyer asks the engine who to consider, the brands na