Research and data: citation studies, AI visibility audits, benchmarks and measured findings. If the story reports numbers from a study, it belongs here.
5W's Gaming Trust Index shows the U.S. gambling industry spent $3.9 billion on marketing in 2025, less than 4% on earned media. The celebrity-to-responsible-gambling ratio is 9-to-1. That is a capital markets liability.
5W Public Relations has released the PR Spend Transparency Study, a first-of-its-kind analysis of how Fortune 500 companies allocate budgets for public relations. The study, published in full at Everything-PR.com, draws