Perspectives

1538 Articles

A reporter filming conflict, highlighting media's shifting focus on global events

Media and Revolution: Is Charlie Seen More Important?

March 1, 2011

A young girl happily holds a Minnie Mouse stuffed animal at Disneyland, illustrating child-focused marketing

Marketing to Kids — A 15-Year Case Study in Two-Conversation Household Buying

February 11, 2011

A crowd of protesters holds up cell phones, reflecting both a new world and media order

New World Order and New Media Order: How Social Media Changed Our World, Again.

February 1, 2011

Laptop showing growth charts and a person taking notes, reflecting PR industry trends

Public Relations Up and Up: PR Jobs and PR Business

January 20, 2011

Businessman gazing at city lights, reflecting on an entrepreneur's passionate journey and spirit

Let Your Heart Burn with Passion: An Entrepreneur's Spirit

January 19, 2011

Dr. Oz speaks passionately about health and wellness at a private NYC event

Dr. Oz & Billy Joel's Daughter: Life & Times of NYC Public Relations

January 11, 2011

A woman gazes confidently from a skyscraper window, reflecting on business growth and entrepreneurial fear

Growing a Business: PR Agency Growth and Success

January 10, 2011

A hand writing notes, reviewing a PR agency's annual performance report

Public Relations Report: PR Agency Review

January 3, 2011

Measuring PR value: A graph shows budget allocation for various marketing channels

How Much Does a PR Campaign Cost? — A 2026 Update on the 2011 Question

January 3, 2011

A fluffy white cat gazes at a digital tablet, reflecting on PR tech trends

RANDOM PUBLIC RELATIONS MUSINGS

December 27, 2010

5W AI Communications — A 15-Year Founder Read on the Firm, From Year 8 to Year 23

December 27, 2010

Award ceremony showing a woman accepting an award for a fragrance launch

Beauty PR in 2026 — The Discipline, the Stack, and Why Beauty Is the Most-Cited Category in the AI Engines

December 14, 2010